Social Responsibility | Levi Strauss & Co.

Jan 10 2012

Supporting Pioneers Around the Globe

The Levi's® brand recently chose five pioneers around the globe who've dedicated themselves to making the world better. An admirable goal. The brand then asked for your voice on Facebook to spread the message. As a result, the pioneers' programs were supported and real lives were changed. This video tells the story of their impact -- and yours. Nice work, all around! Band: Air Review
Song: Low Wishes

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Jan 05 2012

Like We Said...

The whole idea behind our Care Tag for Our Planet is to encourage consumers to reduce the environmental impact of caring for their jeans. Our message is wash your clothes less often, wash in cold water, line or air dry, and donate unneeded clothes. A student at the Melbourne School of Design recently did some research on the whole "wash-less" approach. Turns out, it works just fine! Check out what Masters candidate Tulia Jack discovered -- in this video by the University of Melbourne.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Jan 04 2012

Back to Braddock

The Levi’s® brand began a collaboration with Braddock, Pa., in 2010. The brand recently returned to see how things were going. This video does a great job of capturing what’s changed – and what hasn’t – as well as the spirit of the people of Braddock.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Dec 27 2011

A Better Manager, A Better Person

Does HIV/AIDS training in the workplace make any difference? Just ask Goa Hongli. Goa, pictured immediately below, is a factory manager from China, working in an apparel factory in the tiny African country of Lesotho.

Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa

Dec 22 2011

From Minneapolis to Ethiopia

Back in March, to mark World Water Day, the Levi’s® brand partnered with water.org to drive awareness about the world’s water crisis. The goal was to fund sustainable water programs and, in this case, provide some 200 million liters of water to communities in need of reliable water access. On Facebook, the brand developed the Levi’s® WaterTank, which encouraged consumers to take simple steps in support of global water issues in a fun and competitive way.

Posted By: Lindsay Sornberger, Levi's® Brand Marketing

Dec 08 2011

A Chance to Share the Holiday Spirit

If you live in the San Francisco Bay Area and are looking for a different way to spread the holiday cheer, consider donating to the Chronicle Season of Sharing Fund, which helps Bay Area families in need during the holiday season. Spending time with our loved ones is one of the special joys of the holiday season.

Posted By: Bob Haas, Levi Strauss & Co. Chairman Emeritus

Nov 30 2011

The Courage to Drive Change in China

Thomas Cai’s organization, AIDS Care China, is helping to change the face of the HIV/AIDS response in China. If you take a few minutes to watch the moving video below, you’ll see Thomas forging relationships with doctors, building community leaders in the battle against AIDS and, simply put, getting things done.

Posted By: Babur Rafiq, Vice President, Denizen™ Sourcing and Supply Planning

Nov 22 2011

Breaking Down Barriers

Equality comes in all shapes and sizes – sometimes, it may even come in the form of a savings account. 19-year-old Imre, pictured above, lives in Hungary with his mother and four younger siblings. He is also a qualified mason and the breadwinner of his family. As a man of Roma descent, however, he faces discrimination when applying for a job or credit.

Posted By: Dorota Gutkowska, General Manager, Eastern Europe Group and Levi Strauss Poland

Nov 18 2011

Benefit Braddock

Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days. In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken. The Levi’s® brand decided music might help.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Nov 18 2011

Girls Unite in San Francisco

If you paid a visit to Levi’s Plaza this past weekend, you witnessed the power that teenaged girls have to change the world. On November 12, 2011, Levi Strauss & Co. hosted San Francisco’s first Girl Up Unite for Girls tour. Girl Up is a campaign of the United Nations Foundation that gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for some of the world’s hardest-to-reach adolescent girls.

Posted By: Gina Reiss-Wilchins, Director, Girl Up