LS&Co. Unzipped
Feb 15 2012
Levi's® -- Who Knew?
My last look at Levi's® was in elementary school. And I still own the classic pair perloined from my father's Lower East Side men's clothing store, long before the neighborhood attracted European tourists paying top Euro to stay in trendy boutique hotels and shop BoHo chic.
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Feb 13 2012
We'll Open the Door for You
Walk past all too many European “High Street” stores -- including our own -- and you’ll find doors wide open. On top of that, you’ll be hit by a blast of air – an air curtain – that separates inside from out.It’s as if the retailer is trying to heat or cool – depending on the season – the great outdoors.That’s not the goal, of course. Such a doorway is simply a retailer’s way of saying, “We’re open for business – please come in!” But it does make you wonder.
Posted By: David Peirsman, Director, Levi's® Brand Presentation, Europe, Middle East and Africa |
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Feb 10 2012
They're Talking About Us!
Couldn't help but share a couple of New York Fashion Week hits with you.First, this Fashion Week Daily profile on Levi's® own Len Peltier. It appears the vice president and global creative director had a pretty cool life even before he joined the brand's marketing team. Click the link to find out how this Grammy-award winning creative director found his way to Levi's®.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 12 2012
Inspired?
The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch.Ever been there?Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature.So ... what did the Levi's® designers do with this inspiration?
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 10 2012
Supporting Pioneers Around the Globe
The Levi's® brand recently chose five pioneers around the globe who've dedicated themselves to making the world better. An admirable goal.The brand then asked for your voice on Facebook to spread the message. As a result, the pioneers' programs were supported and real lives were changed.This video tells the story of their impact -- and yours. Nice work, all around!Band: Air Review
Song: Low Wishes
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles |
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Jan 04 2012
Back to Braddock
The Levi’s® brand began a collaboration with Braddock, Pa., in 2010. The brand recently returned to see how things were going. This video does a great job of capturing what’s changed – and what hasn’t – as well as the spirit of the people of Braddock.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 30 2011
Amazon.com Carts Filled with Levi's®
Amazon.com visitors voted with their wallets – and their hearts – this holiday season. And when it came to clothing, Levi’s® jeans were nearest and dearest to both.Amazon.com is the largest e-commerce retailer in the world. Every year, it shares what holiday shoppers at “Earth’s Biggest Selection” purchased and wished for most.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 22 2011
From Minneapolis to Ethiopia
Back in March, to mark World Water Day, the Levi’s® brand partnered with water.org to drive awareness about the world’s water crisis. The goal was to fund sustainable water programs and, in this case, provide some 200 million liters of water to communities in need of reliable water access.On Facebook, the brand developed the Levi’s® WaterTank, which encouraged consumers to take simple steps in support of global water issues in a fun and competitive way.
Posted By: Lindsay Sornberger, Levi's® Brand Marketing |
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Dec 15 2011
Downey Down Under, With Denim
Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia.I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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2013
