LS&Co. Unzipped
Oct 06 2011
More Jeans. Less Water.
I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.It's this belief that has led me through my career. And to Levi's. To change things.Let me give you an example.Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Oct 06 2011
Steve Jobs: In Memoriam
Steve Jobs stood on the frontier for 56 years. He was a master innovator who changed computing, music and telecommunications.He showed us that anything is possible and, in doing so, made the world a better place.Many words will be written in the hours and days ahead about Steve Jobs. And with good reason. He inspired so many people in so many ways that we can only marvel at his artistry and intuition.We thank him for showing us the way and for challenging the world to stay hungry and stay foolish.
Posted By: Robert Hanson, President, Global Levi's® Brand |
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Oct 04 2011
That Tab on Your, Um, Pocket? It's 75!
One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say, it’s ours.That trademark is officially known as the “Tab Device.” You might just call it “the red Tab” when you see it on someone’s, um, back pocket.To vintage clothing collectors, graphic artists, designers and advertising executives, the Tab Device is an icon, and it’s sometimes hard to believe it hasn’t been a part of Levi’s® jeans since the beginning.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Sep 22 2011
Facts vs. A Good Story
There are few things in life better than a good story – whether on the printed page, in a movie or told by a friend. And in most cases, the phrase, “don’t let the facts get in the way of a good story,” makes me smile.But when a story runs roughshod over the truth and hurts something I care about, I’ll be the first to speak up. That’s what’s happening now, in some circles – and the target is the Levi’s® brand, which I lead.
Posted By: Robert Hanson, President, Global Levi's® Brand |
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Sep 20 2011
Back (Then) in the U.S.S.R.
Russia – part of the former Soviet Union – is a fairly new market for Levi’s® jeans, but the company and the brand actually visited that country more than fifty years ago.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Sep 15 2011
Spokes People
Let’s face it. There are people who like bicycles. And there are people who love them.The folks at Oregon Manifest fall into the latter category. They live, breathe, eat, and otherwise support bicycling.In fact, they say their organization exists to “celebrate and amplify bike craft, design and innovation.”I’d say that’s true love.
Posted By: Andreas Herr, Program Manager, The Levi's® Brand |
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Sep 12 2011
Banning Sandblasting - The First Year
It's been one year since Levi Strauss & Co. and H&M announced a global ban on sandblasting on all our products. Since then, other apparel companies have joined us.In this video blog post, our chief supply chain officer, David Love, shares his views about the reasons behind the ban and what you can do as a consumer to help end sandblasting as a finishing technique.
Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co. |
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Sep 02 2011
From Bake Sales to Bakeries
Six years ago, Maria and Luis de la Luz Vazquez had a vision of serving up Mexican food that went beyond the typical fare of tacos and quesadillas. That’s when they began sharing their traditional Mayan cuisine with the world.They began pursuing their dream by cooking out of their own kitchen and selling their specialties out of their home and outside subway stations. They named their company Chaac-Mool, after the Mayan god of rain.
Posted By: Caleb Zigas, Executive Director, La Cocina |
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Aug 29 2011
Hope…in Full Bloom
Who knew that old jeans could take on a new life as recycled denim insulation?Yesterday, we officially opened our new Garden Learning Center at the Edgewood Center for Children and Families – complete with recycled denim insulation made possible by a generous grant from the Levi Strauss & Co. Denim Insulation Fund.
Posted By: Kristin Thomas, Volunteer Manager, Edgewood Center for Children and Families |
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Aug 18 2011
Our Jeans. Your Pictures.
We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
