LS&Co. Unzipped
May 10 2012
Try It, You'll Like It!
In the ongoing intrastate rivalry between San Francisco and Los Angeles, there’s one category in which compact San Francisco has a definite advantage: bicycling to work.At least, that’s my perspective.
Posted By: Grant Saltarelli, San Francisco Hub Marketing, Levi's® Brand |
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May 10 2012
A Bicycle Friendly Business!
San Francisco today – Bike to Work Day – presented Levi Strauss & Co. its Bicycle Friendly Business Award.The first-of-its-kind award recognizes the company – and four others in the city – for its innovative and effective programs encouraging employees to bike to work. In our case, this includes free bicycle parking, a changing room, lockers and showers.Bicycling is also part of our business – with the Levi’s® Commuter Series of innovative clothing, designed by cylists, for cyclists.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 08 2012
A Beautiful Ballet -- in Levi's® Jeans
If you need a lift today, here it is.Our Levi's® brand colleagues in Korea recently worked on a video with the Korea National Ballet to demonstrate Levi's® Stretch to Fit jeans.The woman in the video is classically trained Kim Li Hoe. The man, with a bboy -- or breakdance -- background, is Lee Dong Hoon. Together, they create magic on the streets of Seoul.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 30 2012
Profits & Principles, By Design
Here’s a striking bit of information I hadn’t heard until seeing it reported Thursday in Women’s Wear Daily: 90 percent of a product’s environmental impact is determined in the design stage.The observation came from Vincent Stanley of Patagonia, a company long recognized as a leader in the area of sustainable business.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 27 2012
The Urban Commute -- Made Better
I get a kick out of San Francisco’s commuter cyclists. I admire their daily bravery. A 25 or 30-pound bicycle vs. a 1.5-ton sedan. You do the math.Of course, I did go slack-jawed when I saw a cyclist cruising along a busy street last week with both hands on his smart phone, leaving none for his handlebars. I didn’t notice, but I hope he was wearing a helmet.Where am I going with this? To Levi’s® Commuter Series, of course!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 12 2012
Seeing Double
In the late 19th and early 20th centuries, cowboys and the American West were among the most popular subjects for the exciting field of photography. And one of the most popular formats was the stereoview.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Apr 05 2012
Lost Luggage? No Problem!
We love hearing from our consumers, whether they seek help or want to share a story. Will Roman recently contacted us about a trip he took where he went one way ... and his luggage went another. Fortunately for him, he was wearing his Levi's® jeans. Here's his story:
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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Apr 03 2012
A Fashion Icon
Time magazine has picked its 100 most influential fashion icons, dating back to 1923, when the magazine began. And we're proud to say that our founder, Levi Strauss, has made the cut! Here’s what Time had to say:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 02 2012
Coolest Job in the West?
Editor's note: Cowboys & Indians magazine recently interviewed our own historian, Lynn Downey. Read on -- and click through -- to see what Lynn has to say about her oh-so-cool work.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
