LS&Co. Unzipped
Dec 15 2011
Downey Down Under, With Denim
Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia.I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
 |
Dec 09 2011
Levi’s® New Store Opens on Kalverstraat
If you find yourself on Amsterdam’s busiest shopping street – Kalverstraat – try the new Levi’s® store on for size.The store is now open, combining the brand’s signature craftsmanship and authenticity with color and reclaimed materials. The result? A vibrant and youthful shopping destination for locals and visitors.
Posted By: Stefan Otte, Levi’s® Brand, General Manager Benelux and Scandinavia |
|
Dec 06 2011
Sneak Peek: Levi's® Spring 2012 Collection
Brace yourself for the winter, New York.It’s sunny and 75.Instead of wool coats and frozen breath, New Yorkers got a blast of springtime cheer from the Levi’s® brand at the recent Spring 2012 press preview.There, next season’s key looks came to life through a vibrant tableau vivant. Using the theme of a romantic spring night, the talented Levi’s® creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
|
Nov 18 2011
Benefit Braddock
Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days.In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken.The Levi’s® brand decided music might help.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Nov 18 2011
Girls Unite in San Francisco
If you paid a visit to Levi’s Plaza this past weekend, you witnessed the power that teenaged girls have to change the world.On November 12, 2011, Levi Strauss & Co. hosted San Francisco’s first Girl Up Unite for Girls tour. Girl Up is a campaign of the United Nations Foundation that gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for some of the world’s hardest-to-reach adolescent girls.
Posted By: Gina Reiss-Wilchins, Director, Girl Up |
|
Nov 08 2011
The Amazingly Creative Sagmeister
One of the best parts of my work is interacting with amazingly creative people – at Levi’s® and beyond.In the “beyond” category, Stefan Sagmeister is up at the top. The Austrian-born artist is one of the most original graphic designers of his generation. And over the past several years, we’ve been lucky enough to work with Stefan on several projects.
Posted By: Len Peltier, Vice President, Marketing Creative Direction, Levi's® Brand |
|
Nov 03 2011
Going Forth
After an incredible, almost 24-year career with Levi Strauss & Co., it’s time for a new chapter in my life, time for me to Go Forth!I’m a blessed guy. My journey at Levi’s® has been a unique one, combining an iconic brand, incredibly passionate and talented people around the world, and amazing values into one, unstoppable force.And, of course, we wouldn’t be here without you, the people who buy our products. Whether you’re a longtime fan or one drawn by our new styles and innovative products, thank you.
Posted By: Robert Hanson, President, Global Levi's® Brand |
|
Oct 21 2011
It's...Lynn Downey-san!
If you’ve ever wondered what it’s like to be treated like a movie star, just take some really old vintage Levi’s® jeans to Japan.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
|
Oct 18 2011
A Blank, Black Canvas
If you use clothing to display your personal attitude and individuality, Levi’s® has just provided a blank, black canvas.That’s the idea behind Levi’s® Monochrome Capsule collection, which focuses on clean simple styles and a dark color palette that includes Black Point, Slam Grey and Petrol Blue. The monochromatic theme is carried out with tone-on-tone stitching, and the zipper, leather patch and metal buttons are all black.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Oct 14 2011
Go Team! Go Levi's® Curve ID!
Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.
Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing |
|
2013
