LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 02 2012

Coolest Job in the West?

Editor's note: Cowboys & Indians magazine recently interviewed our own historian, Lynn Downey. Read on -- and click through -- to see what Lynn has to say about her oh-so-cool work.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Mar 30 2012

Mike's Levi's®

We get letters.Working in Consumer Relations, of course, that makes sense. And a recent one made our day.On Christmas Day 1983, Mike MacDonnell got his first pair of Levi's®. That's him, pictured above, reading the jeans label on that Christmas morning.Mike recently wrote that his older stepbrother gave him the jeans, even going so far as to let Mike pick them out at the San Jose, Calif., Miller's Outpost before he wrapped them to put under the tree.

Read More

Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co.

Bookmark and Share

Mar 23 2012

Jeans to Flip For

Curtis Romeo is a stylist at the Levi’s® Outlet I manage in St. Augustine, Florida. Earlier this week, he left the store to get a bite to eat and head to the martial arts class he teaches – on his motorcycle.You see where this is heading, right?On his way to class, another vehicle stopped short in front of him, and that led to Curtis flipping over his bike and sliding across the road. His motorcycle landed on top of him.

Read More

Posted By: Christopher White, Levi's® Outlet Manager, St. Augustine, Florida

Bookmark and Share

Mar 19 2012

Wear the Pants. Again. And Again.

This Thursday is World Water Day. And we’re trying something interesting in our offices and stores around the world.Starting today, for five days, employees and store associates will be asked – not required – to wear the same pair of jeans or khakis every day.In the picture above, that’s a sponge, securely attached to someone’s jeans. If they wash them, the sponge expands – and everyone will know!

Read More

Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co.

Bookmark and Share

Mar 12 2012

Recycling Denim - The Old Fashioned Way

You’ve worn those jeans for years. It’s time to retire them. But what to do?Rose Schumacher knows.Rose makes quilts. For the homeless. From old jeans.The Wichita, Kansas, grandmother began quilting blankets for the homeless six years ago. She collected used jeans from friends, neighbors and members of her community. Then she transformed these once-loved pants into warm blankets, which she donated to The Lord’s Diner, a faith-based non-profit organization that provides dinner seven days a week for those in need.

Read More

Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

Bookmark and Share

Mar 06 2012

Saved -- By a Levi's® Trucker Jacket

Vidas Mickevicius uses his brains, a Jeep and his Levi's® jacket to get his four-wheeler back on the road.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Feb 29 2012

Care For Our Planet

It’s easy to get caught up in all the talk about environmental sustainability and, then, wonder what you can do to really make a difference.Truth is, you don’t have to buy a hybrid vehicle or put solar panels on your roof. You can start with something simple: changing the way you do your laundry.We’ve been talking about this ever since Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Feb 24 2012

Five Things You Don’t Know About Levi Strauss on His Birthday

February 26 is a special day at Levi Strauss & Co. It’s Levi Strauss’ birthday. In honor of this occasion, we’re sharing five unusual factoids you might not know about the founder of Levi Strauss & Co.:1. Levi never wore jeans in his life

Read More

Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped

Bookmark and Share

Feb 23 2012

Strumming on the Runway

Odd jobs attract Morgan O’Kane. Before he performed at the Levi’s® show at New York Fashion Week on the banjo, O’Kane put his carpentry skills to work behind-the-scenes, building benches for similar runway events.But it was his musical skill that caught the ear of the Wall Street Journal reporter Hilke Schellmann, who interviewed O’Kane for a video series featuring interesting odd jobs at Fashion Week.

Read More

Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped

Bookmark and Share

Feb 22 2012

An Homage to Getting Dressed

It’s a beautiful, bright morning, and you’re staring at your closet, waiting for inspiration to strike.What will you wear today?If this scenario  sounds familiar, try borrowing some creativity from last week’s Levi’s® show at New York Fashion Week. The event celebrated the ritual of getting dressed, complete with vignettes representing the personal space, lifestyle and style of our modern day pioneers.

Read More

Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped

Bookmark and Share