LS&Co. Unzipped
Jul 06 2012
OBEY Mr. ANDRE
The new Levi’s® brand Champs-Élysées store is a great place to find not only the brand’s best product, but also a showcase of some pretty fantastic art.In an earlier post, French Ties, we showed you the work of U.S. artist Shepard Fairey – he of Obey fame – and France's Mr. ANDRÉ currently on display at this Paris flagship. Now, we have a behind-the-scenes video of what went into making it.It’s a fun couple of minutes. Have a look…
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 26 2012
Fresh Farm Fashion
A farm may not seem the most likely place to schmooze fashion editors. Unless, of course, it’s located in a fashion mecca like New York City.But where?On a high-rise roof, of course. That’s where you’ll find the Brooklyn Grange, a commercial organic farm that’s actually on the top of a Big Apple building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 15 2012
Coolest Kids Around
Fashion and lifestyle website Refinery 29 threw some compliments our way today.They recently captured some “jeanius street-style snaps" -- their words, not ours -- outside our Levi’s Plaza headquarters in San Francisco. They even said the company “seems to employ the coolest kids around the Bay.”Aw, shucks. And thanks!The pics above are only a fraction of what can be seen in the slideshow on the Refinery 29 site.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 15 2012
French Ties
We’ll let the pictures from Levi’s® new Champs Elysees store do most of the "speaking," but you need the backstory.Last night, the Levi's® brand launched its second “Vive Les Friends” collaboration -- both to mark the opening of this new flagship store, but to also celebrate the long-time cultural connection between the United States and France.The “friends” in this collaboration are artists Shepard Fairey (pictured left, below) and Mr. ANDRE (right, below).
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 12 2012
Wear 'Em, Cowboy!
When Levi Strauss & Co. created blue jeans in 1873, the company knew that the first to snatch up the new pants would be hard-working western men: miners, lumbermen, farmers and ranchers, to name a few. Cowboys were also on this list, but company managers had no idea how iconic the image of the American cowboy would prove to be. Nor did they foresee how the cowboy would take Levi’s® 501® jeans and make them into a Western icon all their own.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Jun 05 2012
Going, Going...
How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?Not surprisingly, both groups have autographed Levi’s® clothing.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 01 2012
Blue Jeans, Reborn
When Pete Goldlust reached out to us about his recycled denim art, we weren’t sure what to think. But we certainly didn’t expect anything as colorful as this!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 30 2012
A Perfect Fit for the Levi's® Brand
You may have heard that we’ve just named a new president of Levi’s® brand: James Curleigh.This was a critically important decision for us. And I want to tell you why I think James is the perfect fit for this iconic brand – and vice versa. If you’ve had the chance to hear him speak, and if you know anything about the Levi’s® brand, I think you’ll know what I mean.
Posted By: Chip Bergh, President & CEO, Levi Strauss & Co. |
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May 25 2012
Happy Birthday, Bridge!
Our hometown of San Francisco is abuzz this weekend.Why?It’s the official 75th Anniversary Celebration of the Golden Gate Bridge.If you’ve visited here, surely you have a picture of the iconic structure. No trip to the City by the Bay is really complete without one.We actually have something in common with the bridge beyond the fact that we share a hometown. Rivets.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 20 2012
Birth of the Blue Jean
Today, May 20, is what we call the “birthday of blue jeans” – the date Levi Strauss & Co. and Reno, Nevada tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. That was 139 years ago.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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2013
