LS&Co. Unzipped
Apr 11 2013
Denim Beyond Expectations
Sometimes life completely exceeds your expectations. That’s how I feel at the culmination of our first designer-in-residence program with the Rhode Island School of Design (RISD).
Posted By: Nada Grkinich, Merchandising and Design, Levi's® Brand |
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Apr 04 2013
Running With the Devil
This morning I ran the Devil Dash in Boulder City, Nev., a 5K course featuring mud, barbed wire and other obstacles. I wore a pair of Levi’s® 510s™ to help avoid rope burns, cuts, and scratches on the obstacles.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 16 2013
Of Spokes and Threads
Cyclist or not, if you've discovered the Levi's® Commuter collection, you know it's pretty impressive.The collection is now back for a new season. And it features, among other products, new cargo pants and shorts. You'll also find a variety of colors and washes.Most importantly, the Commuter still features the fabric performance details you've come to expect -- including water resistance, reflectivity, moisture wicking and just enough stretch to make all your urban commutes a lot more comfortable.Enough with the words. These pictures speak for themselves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 13 2013
On Top of the World
Even in one of the most remote parts of the world, the power of the Levi’s® brand is clear. Read on, and you'll see what I mean.Packing -- and, later, wearing -- a toasty Levi’s® down jacket from Japan (1999 Alaska Range), Raju Vrm, Levi’s® Commercial Operations for South Africa, made company history in Tanzania.
Posted By: Clara So, Corporate Affairs, Singapore, Levi Strauss & Co. |
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Mar 09 2013
Levi Strauss, Esq.
Esquire has always been one of my favorite magazines. I started reading it in college – too long ago to think about – and now subscribe on my iPad. Clearly, Esquire has evolved and stands the test of time.Same could be said, I think, of Levi’s®. And I was happy to see two of the brand’s products on Esquire’s online Shopping Guide feature, The Best Jean Jackets for Spring.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 08 2013
An Old Friend in a New Light
A new offering from the Levi’s® brand this season is called the Artisan Blanket Collection.
To create the collection, designers turned to handcrafted, quilted Indian blankets. The blanket fabrics and colorful yarns were hand dyed and embroidered using local graphics and repurposed into beautiful garments, pieced together with twills and chambrays, then over-dyed in raw indigo.
Each style is made from vintage blankets and infused with handcrafted elegance, resulting in unique items you’ll treasure.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Mar 01 2013
Tracking Down an Early Consumer
I traveled to the town of Wickenburg, Ariz., ten years ago for the first time. I went because I was obsessed with a pair of vintage jeans we have in the company Archives.The pair is now on display in the atrium of our San Francisco Headquarters -- part of an exhibit on the 140th anniversary of the 501® jeans. The jeans belonged to a hard-working miner named Homer Campbell.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Mar 01 2013
Birthday Week!
This week, Levi Strauss would have turned 184 years old. In honor of this occasion, I thought I'd share four fun and interesting things you might not know about the founder of Levi Strauss & Co. and co-inventor of the blue jean.
The Great Impersonator?
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Feb 22 2013
In Good Company
You’ve heard us talk a lot about sustainability on this blog. With the company’s commitment to building sustainability into everything we do, there’s often a lot to talk about. Although we do understand that actions speak louder than words.That said, in sharing news about our sustainability work, we’ve recently found ourselves in good company.We are among the top companies in terms of “best practice social media sustainability communication,” as published in the SMI-Wizness Social Media Sustainability Index.Quoting the report on Levi Strauss & Co.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 15 2013
Lucky in Levi's®
I flew off the back of the bike and slid for about 200 yards. The fall gave me a concussion, a severely broken hand, bruised ribs and some scrapes.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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2013
