LS&Co. Unzipped
Jul 29 2010
Levi's® and the Golden Fleece
At first glance, the title of this post reads like a tale from Greek mythology. But that was Jason – of Argonauts fame – and the Golden Fleece. This Golden Fleece is linked to the Levi’s® brand.You see, the image of the Golden Fleece suspended by a ribbon is a Brooks Brothers trademark. And Levi’s® brand and Brooks Brothers have just announced an exclusive collection of jeans, made in the United States.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 25 2010
Of Butts and Boots and Motorcycle Scoots
When I pulled on my Levi’s® jeans that morning late last month, little did I know that they’d save my rear end later that day.I was on vacation from my job as a U.S. Post Office manager in Texas, driving through the mountains of Arkansas – seeing the sights from the seat of my 2004 Harley-Davidson motorcycle.You can probably guess what happens next.
Posted By: John Pezzano, Levi’s® customer |
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Jul 19 2010
Gin in Rome
If this summer finds you hanging in Rome, you might find it a bit toasty. Temperatures can easily top the 100-degree mark (Fahrenheit). Lucky for you, we know just the way to cool off.Stroll on over to the Levi’s® River Bar. You’ll find it by the Tevere River in the city’s center, just outside Castel Sant’ Angelo.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 13 2010
"Ready to Work" in Braddock
On any given day, you’ll find me in Braddock, Penn., a small borough in the eastern suburbs of Pittsburgh.
If you know anything at all about Braddock, it’s probably that it’s a steel town that – like the U.S. steel industry itself – has fallen on hard times.
I’m a farmer here, working full time, growing produce in the city.
Posted By: T. Marshall Hart, Braddock Farms Site Supervisor, Grow Pittsburgh |
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Jul 07 2010
Levi, meet Betty. Betty, Levi.
It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White.But this is one of those days.Both are among those announced today as 2010 inductees to the California Hall of Fame.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 01 2010
Down and Dirty
In San Francisco’s Mission neighborhood, the variety of either highly ranked or appropriately cool restaurants and clubs make this largely working-class neighborhood a place where locals and hipsters alike can get down.On Valencia Street, Levi’s® is providing a space to get dirty – a print workshop.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 28 2010
Good Design = Sustainable Design
What’s driving the sustainability movement? What’s detracting from it? And where’s the movement headed?That was the topic of a panel discussion last week at the annual Dwell on Design conference in Los Angeles, and I was fortunate to participate, representing Levi’s® brand.
Posted By: John Colonna, Director, Men's Merchandising, Levi's® Brand |
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Jun 24 2010
Braddock, PA 15104
When you Google “Braddock, Pennsylvania,” the search results feature terms like “distressed municipality,” “boarded-up storefronts,” and “high unemployment.”Braddock won’t be making any magazine’s list of “most livable towns” anytime soon.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 21 2010
I Got the Music in Me
Music is, arguably, the art form that inspires more people than any other. From babies who start bouncing the moment they hear a happy tune to a senior who finds comfort and a wonderful memory in a familiar melody.And then there are the musicians themselves. What music inspires them?
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
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Jun 15 2010
The "Button Fly" Flies High
If you’re a nut for pop culture, creativity and art, feast your eye on these – award-winning posters created by artist Stefan Sagmeister.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
