LS&Co. Unzipped
Oct 08 2010
An Award-Winning Levi’s®...Condom?
A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than their counterparts in most parts of Asia, Europe and the Americas.That’s a sobering fact.And it’s one of the reasons Levi Strauss South Africa worked with us at Matchboxology to launch Red for Life, a highly influential – sometimes controversial – communications campaign to drive HIV awareness. And save lives.Red for Life featured celebrities, musical artists and Levi’s®-branded condoms. As the pictures below illustrate, the campaign continues to make an impact, even five years after its launch.Why?
Posted By: Cal Bruns, CEO and Chief Creative Incubationist, Matchboxology |
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Oct 06 2010
'Thank You, and Keep it Up'
I am writing to you to convey my feelings towards your 514™ X Slim Straight jean. If finances allow it to be so I will never purchase another piece of denim.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 01 2010
What's in Store? A Lot, Really.
The folks at the Levi’s® brand are, understandably, well known for the amazing product in their stores. Makes sense, right?And as they expand in the retail world, they’re also becoming known for the stores themselves.If you’ve had the chance to visit the brand’s flagship in London, you know what I’m talking about. It, too, is amazing. And now, an award winner. Make that awards!
Posted By: Jeff Kindleysides, Founder, Checkland Kindleysides |
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Sep 29 2010
So Happy, I Could Dance!
It’s fun to partner with someone…fun. And funny. Like Ellen Degeneres.
If you saw her talk show yesterday, you probably noticed that Levi’s® Curve ID jeans received plenty of attention. She started the show off in typical fashion – dancing. And wearing her favorite pair of Levi’s® jeans.
And what did she have to say?
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
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Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. |
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Sep 17 2010
You Saw It Here First
The new Levi’s® Vintage Clothing store opens its doors in Tokyo this weekend. In case you’re not in the neighborhood – or hemisphere – we’ve got what you want: pictures.If you are in Tokyo, here’s where to go: B-1F. Luce Minami-Aoyama 5-5-4, Minami Aoyama, Minato-ku.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 16 2010
We're Surrounded. (And It's a Good Thing.)
If there’s anything I like less than moving, I can’t think of it right now. Oh, okay. War. Pestilence. Hunger. Stuff like that. But moving isn’t far behind. Even the obligatory moving cuisine of beer and pizza can’t make the badness go away.We’ve just wrapped up moving day at the home office of Levi Strauss & Co. Many of my colleagues and I had been holed up in temporary quarters – just across the way here at Levi’s Plaza – while workers fully renovated the main building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 14 2010
Ari Gold's Assistant -- A Dream Job???
If there’s one job I would not want, it’s being the assistant to Ari Gold, the abrasive manager on the HBO series Entourage. I’ll leave that to actor Jonathan Keltz, who plays the role of Jake.Even if you don’t have HBO – or a television, for that matter – you’ve no doubt heard of the cable channel’s comedy/drama take on life in Hollywood.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 03 2010
Wash My Jeans? Hardly.
If you hate doing laundry, you may want to limit the bottom half of your wardrobe to blue jeans…and follow Carl Chiara’s credo: The less you wash your jeans, the better your jeans become.Carl – and his laissez faire approach to denim care – was featured in yesterday’s "Tricks of the Trade" column in The Wall Street Journal. (Business news, financial updates and, now, fashion tips. Who knew?)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
Posted By: Genevieve Sexton |
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2013
