LS&Co. Unzipped
Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
Posted By: Genevieve Sexton |
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Aug 27 2010
Most Importantly: Something Blue
Something old, something new, something borrowed and something blue; for Francois Malan of South Africa, only Levi’s® blues would do.Francois wrote a letter to our Consumer Relations team with an urgent request. He was getting married soon – on a beach in Cape Town – and he wanted the most important moment of his life to be in Levi’s® and loafers!
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist |
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Aug 23 2010
Bloggers: Levi's® Curve ID Fits!
“All asses were not created equal.”That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID, a new fit system for women’s denim. The words certainly resonated with New York-based fashion bloggers who recently attended an invitation-only event at the brand’s Soho store.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 18 2010
Asia Rising
Imagine yourself being there almost 140 years ago when Levi Strauss invented the world’s first blue jeans. That’s a little how I feel today – excited about being present at the start of something amazing.We’ve just launched a new brand here at Levi Strauss & Co. It’s called dENiZEN™. And I have the pleasure of helping lead it.
Posted By: Terence Tsang, Senior Vice President, dENiZEN™ |
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Aug 18 2010
Chilly in London
Sometimes you can submerge yourself in London culture. Sometimes you need an escape. Tucked away, last night, inside the bare-bricked surroundings of Levi’s flagship store, pianist, singer and entertainer, Chilly Gonzalez provided just that– a place to get away.
Posted By: Dan Wade, Levi's® UK Employee and Music Fan |
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Aug 16 2010
Well Hung
One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 16 2010
Fetterman v. Colbert
Few people can comfortably take on comedian-turned-faux-conservative-personality Stephen Colbert under the bright lights of his Comedy Central TV set. But one person who can is Braddock, Penn. Mayor John Fetterman. And he has proved it again.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 12 2010
What Took So Long?
If you tuned in to NPR’s All Things Considered on Thursday, you might’ve thought you were eavesdropping on a sidewalk conversation between two women – about blue jeans.
In this case, the two women happened to be NPR Anchor Michelle Norris and Pulitzer Prize-winning Washington Post fashion writer Robin Ghivan.
“Most women would rather eat their toenails than go shopping for jeans” is how Norris introduced the conversation.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 11 2010
Marketing vs. Sincerity
A few weeks back, the first of the Levi’s® Workshops opened its doors for a two-month run. Focused on the craft of print, it’s located in San Francisco’s Mission District.The workshop has played host to thousands of visitors interested in printmaking. Some come for classes and others wander in and start playing around on classic letterpress machinery. And learning.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern |
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2013
