LS&Co. Unzipped
Nov 18 2010
Prince William – A Levi’s® Guy?
To hear him tell it, Prince William is a Levi’s guy.But his new fiancée, Kate Middleton, says that wasn’t the prince’s picture on her wall at Scotland’s University of St. Andrews. It was the Levi’s® guy!In a televised interview that came on the heels of news that he had proposed and Kate Middleton had accepted, the couple covered a number of topics: where he proposed, how her family responded and, of course, how many kids they’re planning, to mention a few.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 16 2010
Down Goes the Scooter
I was riding my scooter down Pearl Street in Boulder, Colo. when an SUV turned left in front of me. I had to lay the scooter down and slid for about 20-30 meters before stopping just before the car.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 10 2010
And The Winner Is…Levi’s® London
In New York tonight, the fashion elite gathered at the Waldorf-Astoria to honor the best of the best of the year. The occasion? The 2010 WGSN Global Fashion Awards.And we’re proud to say that Levi’s was not only one of the nominees, it was a winner!The Levi’s brand London flagship was one of six retail apparel newcomers vying for the top title in the Outstanding New Store category. And it was up against some stiff competition.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 09 2010
Spring Forecast: Fresh, Wearable, On Trend
If you passed by 18 Wooster St. in New York last Thursday, you might have caught a glimpse of the future – as envisioned by the Levi’s® brand design team.The brand took over the Levi’s® Photography Workshop for the night to host its spring 2011 press preview. On hand were invited editors, bloggers and stylists – 350 in all – to see first what’ll soon be seen in stores and, of course, on the streets around the world.This wasn’t your father’s fashion preview.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 03 2010
New Jeans. Incredible Finishes. Less Water.
Here’s how it all started. A team of us – all designers – went to one of our laundries and told the folks there that we wanted to do the most incredible denim finishing we’d ever done – but we didn’t want to use water.If you’re into blue jeans like I am, you know that’s a tall order.I mean, anyone can create a jean using less water. But the challenge is using innovative techniques to create the finishes customers want…without using a lot of water.We believe we’ve done both.
Posted By: Carl Chiara, Director, Levi's® Brand Concepts & Special Projects |
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Nov 01 2010
Will Young Women Vote? Survey says…
To hear the political pundits tell it, the youth vote tomorrow may fall well short of the turnout we saw in the 2008 Presidential Election. But a new poll by the Levi’s® brand suggests otherwise.The poll was taken of so-called millennial women, ages 18-29, between Oct. 22 and 27. And here are some of the key findings:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 28 2010
Smile – and Say Goodwill!
Our friends over at Goodwill® are launching a fun photo contest that could land you a nice Levi’s® wardrobe.All you need is a camera, an item you want to donate, and a sticker with Goodwill’s new Donate Movement icon.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 20 2010
Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 17 2010
Shape What's to Come
I don’t know about you, but I think that being a woman, or a girl or a chick or whatever you prefer to call yourself – is pretty awesome.That’s not to say life isn’t full of challenges, but women in their twenties or “Millennials,” as the researchers like to call them, literally and figuratively have the world at their fingertips.
Posted By: Mary Alderete, Vice President, Levi's® Global Marketing |
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Oct 13 2010
A Little Help
Sam and Mary have lived in Braddock, Penn., for years. Right now, they live with Princess, their dachshund, in the same house that Mary’s grandmother called home decades ago.Sam and Mary are now both in their mid-60s. Sam works from 6 p.m. to midnight most nights. And without his help, Mary has a hard time getting around, especially moving up and down the stairs in their house to let Princess out to do her business.Without a fenced-in yard, Princess can’t go outside unless Sam is there to watch her.Sam and Mary needed a little help.
Posted By: Kevin Maas, Levi's® Store Manager, Denver, Colo. |
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2013
