LS&Co. Unzipped
Feb 08 2011
Pas de Denim
In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise.And precision is what ballet is all about, right?The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band. It’s for the New Orleans Ballet Association. The costumes are by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
Feb 03 2011
Levi's® Aces the Test
Just how well do Levi’s® jeans perform? Very well, thank you!But don’t simply take our word for it. Ask the folks at New York Magazine and the Fashion Institute of Technology.The two teamed up at F.I.T.’s new Textile Lab to “stress test” three pairs of blue jeans:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jan 26 2011
Yes, We're Open!
If you're visiting -- or living in -- San Francisco, we have something for you to check out: a brand new store! The Levi's® Plaza Store opened its doors this week in the lobby of our global headquarters, located at 1155 Battery Street.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jan 25 2011
In "Somewhere," Dorff's a Levi's Guy
In her new movie “Somewhere,” Sofia Coppola had a specific vision for her leading man: He’d be a Levi’s® guy.Actor Stephen Dorff plays her vision – in the role of Johnny Marco, a hard-living Hollywood movie star. Marco is forced to reevaluate his life when his 11-year-old daughter unexpectedly shows up at the Chateau Marmont – his hotel home – with nowhere else to go.
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
|
Jan 20 2011
Levi's Malaysian Flair
What would the Malaysians do? Well, when it comes to designing a tee, we now know!The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Dec 29 2010
A Straight Shooter for Levi's®
Meet Phil Waldman. The folks at the Kinkora Pythian Home in Duncannon, Penn., where Phil hangs his hat, say he’s 90-years young and…”a proud, long-time customer of Levi Strauss & Co.We like Phil!He recently called our Consumer Relations team to talk about his love for Levi’s®. After a great conversation, we sent Phil a t-shirt. Soon, we received a picture of him modeling the shirt, along with a stylish red bandana, and holding a United States flag.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Dec 28 2010
Who Inspires You?
If you’re inspired – truly inspired – to make a New Year’s resolution, I’m guessing it’s better than just making one. If someone is inspiring you to do so, maybe you’ll have a sense of obligation to make it work…so that your resolution lasts more than just a month. Or a week.And what if you make that resolution – and your inspiration – more public? Well, all the better, I’d say.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Dec 17 2010
Holidazed? Levi's® Gift Ideas Here
If the fact that it's already December 17 and you haven't made much of a dent in your Christmas shopping list has you a little nervous, the folks at Levi's® brand are here to help!In fact, Levi's® store employees at THE San Francisco shopping destination, Union Square, put their best ideas on video. So sit back with a cup of hot cocoa or apple cider -- spiked, if you like -- have a look...and relax. You'll find these and other ideas at your nearest Levi's® store or online.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Dec 09 2010
Smile and Say "Cool!"
We don’t normally let others do our blogging for us, but we’ll make an exception this time.The folks at the Levi’s® Photography Workshop this week held a private photo shoot for students at New York’s Hetrick-Martin Institute.HMI provides a safe learning environment for lesbian, gay, bisexual, transgender and questioning youth from 12-21 years.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Nov 19 2010
What's Next? And After That?
Have you perfected the 140-character tweet yet? How about the settings on your Facebook account?
You know it’s not going to stop, right?
When it comes to technology and social media and new media, there’s always something new just around the corner. It’s called innovation.
And it shouldn’t come as a surprise that the Levi’s® brand is right there, on the frontier.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
2013
