LS&Co. Unzipped
Aug 04 2011
Handmade Hope in Guatemala...and at Levi's®
The people – that’s what inspired me most when I first lived in Guatemala as a college student.The strength, determination, and spirit of Guatemala’s indigenous people, despite the unspeakable hardships they had endured and the battles they are still fighting today: poverty, discrimination, illiteracy, and malnutrition.The indigenous people of Guatemala completely captured my heart. I felt an obligation to partner with them and to be part of a solution: to connect them to the resources and markets they needed to build a better future.
Posted By: Ruth DeGolia, Executive Director, Mercado Global |
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Jul 28 2011
Dressing Smart – On the Job and on the Town.
My love for fashion and design started at a young age when my mom taught me how to sew. Growing up, and even throughout college while I studied neuroscience, I knew I needed an outlet to express my creativity. At the time, I didn’t have a TV, so the sewing machine and stereo became the faithful companions to my design and clothes-making. I created my own tube tops and stretch cropped pants using fabric from the store across the street, and even once made a cocktail dress out of cocktail napkins!
Posted By: Jill Guenza, Director, Levi's® Women's Design |
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Jul 26 2011
Lights! Camera! iPhone!
In the summer sci-fi flick Super 8, some movie-making middle-schoolers uncover an out-of-this-world monster. The discovery happens as they’re using their Super 8 camera to make a film of their own.If the movie has inspired you to channel your inner J.J. Abrams or Stephen Spielberg – the guys behind Super 8 – chances are, you’re more likely to have access to a camera phone than a movie camera.As it turns out, there’s an app for that! And it’s free for, as they say, a limited time only.
Posted By: Joshua Katz, Levi's® Brand Collaborations, Partnerships and Creative Concepts |
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Jul 24 2011
Wedding Announcement
Today, New York will observe – and recognize – its first legal, same-sex marriages.The ceremonies follow last month’s action by New York lawmakers to approve marriage equality -- an action that we, as a company, applaud.Why do we care? For us, it’s all about equality.
Posted By: Robert Hanson, President, Global Levi's® Brand |
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Jul 14 2011
I Like Bread & Butter
If you didn't see me among the tens of thousand of people at Bread & Butter in Berlin last week, it's because I wasn't there.But Levi's® and Dockers® were.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 11 2011
Your Two-Wheeled, Urban Commute
Just Got Better
As a cyclist and a Levi’s® guy, I’m pretty excited about our new Commuter line – clothing designed for the needs of the urban commuter cyclist.We’re launching it this week with the 511™ Commuter Skinny Jean and the Commuter Trucker Jacket. And trust me, this is great stuff.The jeans and jacket were born from innovation and classic American style, just what you’d expect from the Levi’s® brand. And they were designed for people who ride bikes by people who ride bikes.In fact, it was a natural for us.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Jul 06 2011
Go Forth, Around the World
One of the best parts of leading the global Levi’s® brand is immersing myself in the spirit of young people around the world. Youthful optimism and energy are at the core of this brand’s DNA.
Posted By: Robert Hanson, President, Global Levi's® Brand |
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Jul 01 2011
Two Horses. One Message.
Recognize the animals above? They’ve been part of the Levi’s® brand since 1886. But what you see here is something new – the freshest version of what we call the Two Horse® patch.When you’re a company that prides itself on both heritage and innovation, you want to tell that story as vividly and compellingly as possible. And for us, the Two Horse® logo does just that.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Jun 25 2011
Progress. But More to Do.
If you pass by the Levi’s® store in New York’s Meatpacking District (pictured above) or Soho neighborhood, you might see something that catches your eye. I’m not talking about our amazing Water<Less™ or Curve ID jeans, but window displays that support a fight for equality. In this case, marriage equality.Now that the State of New York has made same-sex marriage legal, the windows take on new significance, particularly at this time of the year. June is when people across the U.S. and around the world celebrate gay rights.
Posted By: Enrique "Quique" Atienza, VP, Retail & Operations, Levi's® Brand |
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Jun 14 2011
Bicycles Built for 50
I cried at work last week, and I’m not ashamed to admit it.A bit of background. One of my responsibilities here at Levi’s® is to help put together the annual sales conference for our retail managers from across the U.S., Canada and Mexico.The conference is a big deal, and it requires months of planning. The ultimate goal is to send our managers off feeling energized, so they can then motivate their teams and better connect with our consumers.
Posted By: Richard Gomes, Senior Manager, Levi's® Brand Retail Communications |
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2013
