LS&Co. Unzipped
Mar 31 2011
Andy Warhol, Statuesque in Levi's®
Gothamist.com summed it up well: Andy Warhol is getting an extension on his 15 minutes of fame.Yesterday evening, “The Andy Monument” was unveiled in New York’s Union Square, in front of Warhol’s Factory Studio of the 1970s and ‘80s.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 23 2011
Levi's® Ex-Girlfriend Jeans: Are They for You?
The Ex-Girlfriend jeans have caught plenty of attention since Levi’s® launched them a few weeks back. Ellen, Stephen Colbert and plenty of bloggers have had their say.
The latest review comes from the folks at ABC’s Good Morning America. The, ahem, bottom line? You gotta be confident to wear ‘em — and they’re not for everyone.
See for yourself...
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 22 2011
Safe Water for All
Today is World Water Day. You may give it only a passing thought. Not Kebedech Hagos, though. For her, it’s a reminder of how far she’s come.Until the Water.org water project, which resulted in a well in her Ethiopian village, Kebedech would walk miles to a river to fetch and carry—on her back—the five gallons of contaminated water that would barely sustain her family’s needs for the day.
Posted By: Gary White, Executive Director and Co-Founder, Water.org |
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Mar 15 2011
A Perfect Match for Boston
The Public Garden. Fenway Park. Quincy Market. Add to the list of places to check out in Boston, the new Levi’s® Newbury.
Given its history, the Cradle of Liberty seems like the perfect city to find a showcase of the original and leading jeans brand. The new store is located on Boston’s storied Newbury Street - a mecca for fashion-forward consumers, passionate about unique and quality products.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 24 2011
We Get Letters: From a Brooklyn Artist
Randy Wray is an artist and a fan of Levi’s® jeans. He merges the two in his Brooklyn home, creating works of art from recycled denim and so much more.Randy recently shared some pictures of his works, as well as some words describing what he does. We thought you might like to see them. His work reminds us of a recent recycled denim case study we developed in partnership with the San Francisco Art Institute.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 22 2011
GoodGuide, You and Your Clothes
So, just how much do you know about those jeans you’re wearing? Or that t-shirt? Where were they made? And how?More and more consumers want answers to these questions. They want to know how a manufacturer’s practices affect the environment, workers and communities.Leading apparel companies have developed initiatives to monitor factory conditions, measure energy and water use, and even trace cotton to its source. But this information has primarily been used internally.Until now.
Posted By: Dara O'Rourke, GoodGuide Co-Founder |
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Feb 18 2011
'Take Those Off So You Can Have More Kids'
By now, you’ve no doubt heard of Levi’s® new Ex-Girlfriend jeans. They’ve generated a lot of attention, including our back-story post earlier this week.The hang tag says it all: “These jeans are tight” – as in cool, hip, fashionable. And, yes, snug.
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
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Feb 18 2011
Fish: "I Liked the Jeans Better From a Distance."
Tell me this isn’t a great picture. Seriously. A Levi’s® fan from Poland sent it our way, and we couldn’t help but share. Here’s his story, as he told it to us:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 15 2011
Deconstructing the Ex-Girlfriend
We were backstage at an SXSW concert in Austin -- styling an edgy rock band. As the front man looked at the choices we had, he zeroed in on a pair of girl’s floral-print skinny jeans. He was hooked.That was the moment we both knew we had to make the Ex-Girlfriend jean.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Feb 10 2011
Hooray for Hollywood...and Levi'® Jeans!
If you work for Levi’s® – or even if you don’t –
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
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2013
