LS&Co. Unzipped
Jun 14 2011
Bicycles Built for 50
I cried at work last week, and I’m not ashamed to admit it.A bit of background. One of my responsibilities here at Levi’s® is to help put together the annual sales conference for our retail managers from across the U.S., Canada and Mexico.The conference is a big deal, and it requires months of planning. The ultimate goal is to send our managers off feeling energized, so they can then motivate their teams and better connect with our consumers.
Posted By: Richard Gomes, Senior Manager, Levi's® Brand Retail Communications |
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Jun 02 2011
What's Your Favorite Trucker?
If you’re looking for an excuse to make this a Southern California summer, here’s one: Levi’s® partnership with the Los Angeles Museum of Contemporary Art to create and sell denim trucker jackets. The jackets, selling at MOCA, feature the work of ten artists from the museum's “Art in the Streets” exhibition.Whether you’re a fan of Keith Haring or Revok, you’re bound to find one you like. There are only 50 of each design, and each jacket costs $250, with all of the proceeds going to MOCA.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 30 2011
Levi's® Takes the LEED
Step into the Levi’s® brand store in Passage du Havre in Paris, and you’ll notice it’s different.How so?The lighting uses less electricity, for starters. That electricity comes from a green power provider and is obtained from 100% renewable sources. The store’s high efficiency plumbing fixtures result in 30% less water use. Even the flooring is made of 100% Forest Stewardship Council certified wood.
Posted By: Nathalie Schneider, General Manager, Levi's® France |
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May 19 2011
The Birth of Blue Jeans
138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans. We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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May 17 2011
Poetic Levi
Levi Brenden is a lot of things – 15-year-old boy, high school senior, excellent student, fluent in English and Japanese, and judging from the picture, a soccer enthusiast. And – get this – he was named after Levi’s® jeans.That's our kind of kid!Levi is also a poet. And his dad, Daniel Brenden, was kind enough to share a poem Levi wrote, recently published in the Aloha (Oregon) High School publication, “The Voice, New Beginnings 2011.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 04 2011
Levi and Levi's -- Joined in Harmony
My Levi’s® story is personal and accidental. When my wife went into labor on April 30, 2008, we expected it to be quick and that our son would be born that same day.As it turned out, her labor lasted nearly 18 hours, and our son didn't make his arrival until shortly after midnight on May 1. Get it? 501!We were elated and exhausted.Shortly after our son’s birth, a nurse asked us for his name. And while we were fairly certain what we wanted to name him, we hadn’t yet made a final decision. It was time.
Posted By: Joshua Lefkowitz, Levi's Dad |
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Apr 18 2011
Lights, Camera, Levi's®
If you’re in to movies – making them, not just watching them – make your way to the latest Levi’s® Workshop.On the heels of the Print Workshop in San Francisco and the Photo Workshop in New York, the brand has opened its Film Workshop at the Museum of Contemporary Art in Los Angeles. It’s part of MOCA’s Art in the Streets exhibit.What’ll you find there?How about workshops on everything from found footage films and direct animation to stunts and 3D.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 07 2011
What Are You Wearing (This Fall)?
It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 05 2011
Award-Winning Levi's® Water<Less™ Jeans!
If you’re in the market for a pair of blue jeans, may we suggest some green ones?The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.Here’s what Treehugger said:People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 31 2011
Since Before I Was Born
Anyone in the neighborhood of Levi’s Plaza yesterday might have sensed a certain buzz in the air.It could’ve been the beautiful spring-like weather after so much winter rain. Or it could’ve been the fact that it was the opening day of baseball season.More likely, though, folks at Levi Strauss & Co. headquarters were buzzing as a result of a special visitor: The San Francisco Giants’ World Series Trophy.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
