LS&Co. Unzipped
May 29 2013
Miles of Made & Crafted™
My current favorite jeans are a pair of Levi’s® Made & Crafted™ that I’ve had only a few months. They fit perfectly. And as long as I can refrain from the Halloween candy that has somehow shown up in the office in the month of May, I hope to wear them for a long, long time.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 24 2013
It's a Wrap, Brad
As we wrap up our week marking the 140th birthday of the blue jean – our Levi’s® 501® jean, by the way – we thought we’d call your attention to a post by the Canadian site, The Loop.The folks there decided to celebrate by putting together what they think are the most iconic Levi’s® ads of all time.Check ‘em out here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 22 2013
An Amsterdam Afternoon
Everywhere I've gone on this 501® jeans anniversary road show, I’ve worked with wonderful Levi Strauss & Co. colleagues. Amsterdam was no exception. Since this was my first visit there, being able to see it through the eyes of our team members made it doubly rewarding.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 10 2013
Go Forth. Go Niners.
Now, it’s official.The new home of the San Francisco 49ers will be Levi’s® Stadium.The Santa Clara Stadium Authority unanimously approved the proposal last night, and we here at Levi Strauss & Co. and the Levi’s® brand couldn’t be more excited.When we announced our plans to employees this week, they were thrilled. (See for yourself in the video below.) I think that’s because they understand the natural connection between these two iconic, Bay Area brands,
Posted By: James "JC" Curleigh, President, Global Levi's® Brand |
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May 09 2013
Hop On...and Head to Work
Today is Bike to Work Day, San Francisco’s biggest bicycle day of the year! It’s a day for bike riders, bike advocates and bike-friendly companies, like Levis Strauss & Co, to celebrate the huge and growing bicycling community in San Francisco.San Francisco is a great city for biking. With our mild climate, 7x7 square mile geography and huge and growing number of people biking, commuting by bike is one of the best ways to get around. And we hope you join us in pedaling to the office today, and every day.
Posted By: Jodie Medeiros, San Francisco Bicycle Coalition |
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May 03 2013
Historic Beijing, With Historic Jeans
From the 1930s to the 1950s, a San Francisco nightclub called The Forbidden City entertained locals and tourists with Chinese-themed music, dancing and costumes. The Forbidden City, of course, is the name of the imperial palace in Beijing, today a popular historic attraction, and another stop on my 501® Road Show.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 01 2013
Shanghaied with Lynn
This was my first trip to China. And given the many historic links between San Francisco, the home of Levi Strauss & Co., and China, it was an opportunity to see things I’d heard about all my life.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Apr 22 2013
Earth Day
It’s Earth Day 2013. A good day to think about the planet and our impact on it.And consumption.What’s a company like Levi Strauss & Co. – a company that depends upon people buying our products – doing talking about consuming?Yes, we want you to buy our jeans and khakis and shirts and jackets.But here’s the thing, we make these products to last. They won’t quickly fall apart or go out of fashion. Ask Maggie Meyers, who finally had to replace her favorite Levi's®…after ten years of wear.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 19 2013
Of 501s®, Cow Suits, and Style
On the court, he’s known as a point guard who constantly attacks the basket. Off it, Russell Westbrook makes style points. Like it or not, his approach to fashion makes a statement.We like it.Former NBA star Walt “Clyde” Frazier has long turned a few heads himself with his off-court dress. So it makes sense that the Levi’s® brand and ESPN would pair the two to talk style points.I think most folks will like the way Westbrook wears his Levi’s® 501s® in Mineral Red. Reaction may be mixed to Frazier’s cow suit.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 12 2013
100% Authentic (And 29% Recycled Plastic)
For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.To that, they’ve added recycled plastic.The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
