LS&Co. Unzipped
Aug 30 2013
Go to Work
When Labor Day first became a legal holiday here in the U.S., it’s safe to say a lot of folks were laboring in Levi’s® jeans.After all, that was back in 1894, 21 years after the original blue jean was invented by our founder, Levi Strauss, and his business partner, Jacob Davis.It’s amazing to think how labor has evolved over the years. Our country is more urban now, less rural. But whether you’re a Texas cotton farmer like my uncle Vernon, or an urban commuter like so many of my work colleagues, Levi’s® jeans are still standard attire.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 29 2013
Revel in These
The first time I tried on my Levi’s® Revel jeans, I knew something was up. Literally. I was feeling the jean’s liquid shaping technology. It lifts the seat, slims the inner and outer thigh, and flattens the stomach, according to Levi’s® women’s designer Jill Guenza, a member of the team that is the tour de force behind the jeans. How does it work? Denim fabric that stretches in varying degrees holds you in shape where you need support the most.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Aug 08 2013
A Love That Never Fades
As the company historian I sometimes feel as though I inhabit an alternate universe. This is never more true than when I am in the midst of denim enthusiasts.Actually, “enthusiasts” is too mild a word for a group of guys and gals who love jeans and denim and indigo. I just had the opportunity to spend an evening with a bunch of these folks, and as usual, I had a great time.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Aug 01 2013
Make it Weirder
“Make it Weirder.”That was some of the feedback Chad Hinson received from his boss, Len Peltier, as he was working on the new Levi’s® San Francisco store.For Chad, “weirder” meant that the true authenticity of the brand and its hometown must shine through. And it wasn’t so much “weirder” as it was cooler, more authentic and truer to the Levi’s® brand than anyone could imagine.That’s what the team – including Chad’s creative partner Sherman Adams and so many others – was charged with.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 23 2013
By Skateboarders, For Skateboarding
At the risk of offending skateboarders everywhere, may I suggest that this is not a sport known for stylish apparel. But that's probably part of its appeal, the "just be yourself" attitude.Besides, if you're going to be falling and skidding and scraping and otherwise abusing your clothes -- not to mention your body -- why get dressed up?But..I like the way my colleagues at the Levi's® brand put it:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 19 2013
501 Interpretations
Since its invention in 1873, the Levi’s® 501® jean has taken on a life of its own. And for many of you, the original blue jean has long been a wardrobe staple.In celebration of the 501® jean’s 140th anniversary this year, the Levi’s® brand launched a campaign to commemorate how people all over the world are remixing a modern classic.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 17 2013
One Less Worry for the Two-Wheeled Commuter
There’s enough to think about when you’re commuting by bicycle. The last thing you want to do is worry about your clothes.I speak from experience.The driver that didn’t see me and ran me off the road with his van is proof. At least he stopped to make sure I was okay.And never mind the near misses that occur just about every day I hop on my bike. That’s why I wear a helmet. You should, too. Just sayin’.
Posted By: Michael Bergen, Art Director, Levi Strauss & Co. |
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Jul 02 2013
Lynn in Berlin. And Moscow.
As Levi Strauss & Co.’s historian, going to Germany is like going home. In my 23 years with the company, I’ve been here more than any other country. And that’s appropriate, since this is where our founder, Levi Strauss, was born.In Berlin, my only German stop on the 501® Jean Roadshow, I had a full day of interviews and presentations at a lovely 1920s-era hotel. My audience was a collection of equally lovely journalists and bloggers, all of whom seemed to appreciate seeing the vintage jeans I brought with me.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Jun 18 2013
Of Motorcycles and 501® Jeans
My name is Paula Camp. I'm writing to you because I believe my Levi’s® 501® Shrink-to-Fit jeans saved my leg and hip from serious injury in a terrible motorcycle accident last month.On May 11, I was riding my Harley-Davidson Softail Deluxe on I-580 in the Altamont Pass, east of San Francisco. My husband was in front on his Harley-Davidson Road Glide, and we were traveling east on our way home to Stockton after a great ride to the San Francisco Bay Area.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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May 31 2013
A Worthy, Rainy Walk
We were all wet, but undeterred. Enthusiastic, in fact.That describes our more-than-50 Levi Strauss & Co. participants in a very rainy AIDS Walk New York earlier this month. It was 8 a.m. when my colleagues arrived at our Lexington Ave. Levi’s® store meeting point. They came from throughout the city – Manhattan, Brooklyn, Queens, Harlem and the Bronx. Most were my fellow Levi’s® stores employees, but we were also joined by folks from our New York sales offices.
Posted By: Tammy Tengco, New York Regional Retail Manager, Levi Strauss & Co. |
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2013
