LS&Co. Unzipped
May 10 2013
Go Forth. Go Niners.
Now, it’s official.The new home of the San Francisco 49ers will be Levi’s® Stadium.The Santa Clara Stadium Authority unanimously approved the proposal last night, and we here at Levi Strauss & Co. and the Levi’s® brand couldn’t be more excited.When we announced our plans to employees this week, they were thrilled. (See for yourself in the video below.) I think that’s because they understand the natural connection between these two iconic, Bay Area brands,
Posted By: James "JC" Curleigh, President, Global Levi's® Brand |
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May 09 2013
Hop On...and Head to Work
Today is Bike to Work Day, San Francisco’s biggest bicycle day of the year! It’s a day for bike riders, bike advocates and bike-friendly companies, like Levis Strauss & Co, to celebrate the huge and growing bicycling community in San Francisco.San Francisco is a great city for biking. With our mild climate, 7x7 square mile geography and huge and growing number of people biking, commuting by bike is one of the best ways to get around. And we hope you join us in pedaling to the office today, and every day.
Posted By: Jodie Medeiros, San Francisco Bicycle Coalition |
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May 03 2013
Historic Beijing, With Historic Jeans
From the 1930s to the 1950s, a San Francisco nightclub called The Forbidden City entertained locals and tourists with Chinese-themed music, dancing and costumes. The Forbidden City, of course, is the name of the imperial palace in Beijing, today a popular historic attraction, and another stop on my 501® Road Show.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 01 2013
Shanghaied with Lynn
This was my first trip to China. And given the many historic links between San Francisco, the home of Levi Strauss & Co., and China, it was an opportunity to see things I’d heard about all my life.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Apr 22 2013
Earth Day
It’s Earth Day 2013. A good day to think about the planet and our impact on it.And consumption.What’s a company like Levi Strauss & Co. – a company that depends upon people buying our products – doing talking about consuming?Yes, we want you to buy our jeans and khakis and shirts and jackets.But here’s the thing, we make these products to last. They won’t quickly fall apart or go out of fashion. Ask Maggie Meyers, who finally had to replace her favorite Levi's®…after ten years of wear.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 19 2013
Of 501s®, Cow Suits, and Style
On the court, he’s known as a point guard who constantly attacks the basket. Off it, Russell Westbrook makes style points. Like it or not, his approach to fashion makes a statement.We like it.Former NBA star Walt “Clyde” Frazier has long turned a few heads himself with his off-court dress. So it makes sense that the Levi’s® brand and ESPN would pair the two to talk style points.I think most folks will like the way Westbrook wears his Levi’s® 501s® in Mineral Red. Reaction may be mixed to Frazier’s cow suit.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 12 2013
100% Authentic (And 29% Recycled Plastic)
For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.To that, they’ve added recycled plastic.The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Apr 11 2013
Denim Beyond Expectations
Sometimes life completely exceeds your expectations. That’s how I feel at the culmination of our first designer-in-residence program with the Rhode Island School of Design (RISD).
Posted By: Nada Grkinich, Merchandising and Design, Levi's® Brand |
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Apr 04 2013
Running With the Devil
This morning I ran the Devil Dash in Boulder City, Nev., a 5K course featuring mud, barbed wire and other obstacles. I wore a pair of Levi’s® 510s™ to help avoid rope burns, cuts, and scratches on the obstacles.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 16 2013
Of Spokes and Threads
Cyclist or not, if you've discovered the Levi's® Commuter collection, you know it's pretty impressive.The collection is now back for a new season. And it features, among other products, new cargo pants and shorts. You'll also find a variety of colors and washes.Most importantly, the Commuter still features the fabric performance details you've come to expect -- including water resistance, reflectivity, moisture wicking and just enough stretch to make all your urban commutes a lot more comfortable.Enough with the words. These pictures speak for themselves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
