LS&Co. Unzipped
Mar 22 2012
My Dirty Little Habit. And Matt Damon!
Today is Thursday, World Water Day. And today, I’m wearing the same jeans I was wearing Monday. And Tuesday. And Wednesday.And on top of that, I haven’t even washed them.It’s a dirty little habit.Fortunately, I’m joined by my Levi Strauss & Co. colleagues around the world. We’re celebrating the World Water Day by trying something a little different.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Mar 19 2012
Wear the Pants. Again. And Again.
This Thursday is World Water Day. And we’re trying something interesting in our offices and stores around the world.Starting today, for five days, employees and store associates will be asked – not required – to wear the same pair of jeans or khakis every day.In the picture above, that’s a sponge, securely attached to someone’s jeans. If they wash them, the sponge expands – and everyone will know!
Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co. |
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Mar 16 2012
From Blue to Green to Gold
It shouldn’t surprise you to learn that our recently remodeled headquarters building here in San Francisco has recycled denim insulation in the walls. About 25,500 pairs’ worth.All that blue has just added up to gold for us – in the form of LEED Gold Certification by the U.S. Green Building Council, highlighting the building’s high performance in multiple areas of green design and energy use.
Posted By: Mary Boland, Senior Vice President, Finance & Distribution, Global Levi's® Brand |
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Mar 08 2012
The Power of Women – Today and Tomorrow
When it comes to women, ours is an interesting industry. While women may dominate the number of apparel industry workers around the world, they don’t always have the power and respect that should come with such numbers.Levi Strauss & Co. has long worked to ensure the rights of workers. In 1991, we were the first multinational apparel company to establish a comprehensive workplace code of conduct for our manufacturing suppliers.
Posted By: Anne Rohosy, EVP, Levi Strauss & Co. |
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Feb 29 2012
Care For Our Planet
It’s easy to get caught up in all the talk about environmental sustainability and, then, wonder what you can do to really make a difference.Truth is, you don’t have to buy a hybrid vehicle or put solar panels on your roof. You can start with something simple: changing the way you do your laundry.We’ve been talking about this ever since Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 28 2012
Heartache in the Heartland
Powerful storms that spawned tornadoes ripped through the U.S. heartland today, killing at least nine people.Hard-hit areas include Branson, Mo., where one twister struck the city’s historic downtown, known for its theaters and music venues. This, just days before the start of the Branson's busy tourist season. Both homes and businesses in the area have been damaged.The Levi Strauss Foundation has donated $25,000 in aid to the American Red Cross, and our thoughts go out to everyone affected.
Posted By: Jorge Cino, Levi Strauss Foundation |
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Feb 24 2012
Five Things You Don’t Know About Levi Strauss on His Birthday
February 26 is a special day at Levi Strauss & Co. It’s Levi Strauss’ birthday. In honor of this occasion, we’re sharing five unusual factoids you might not know about the founder of Levi Strauss & Co.:1. Levi never wore jeans in his life
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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Feb 23 2012
Strumming on the Runway
Odd jobs attract Morgan O’Kane. Before he performed at the Levi’s® show at New York Fashion Week on the banjo, O’Kane put his carpentry skills to work behind-the-scenes, building benches for similar runway events.But it was his musical skill that caught the ear of the Wall Street Journal reporter Hilke Schellmann, who interviewed O’Kane for a video series featuring interesting odd jobs at Fashion Week.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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Feb 22 2012
An Homage to Getting Dressed
It’s a beautiful, bright morning, and you’re staring at your closet, waiting for inspiration to strike.What will you wear today?If this scenario sounds familiar, try borrowing some creativity from last week’s Levi’s® show at New York Fashion Week. The event celebrated the ritual of getting dressed, complete with vignettes representing the personal space, lifestyle and style of our modern day pioneers.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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Feb 13 2012
We'll Open the Door for You
Walk past all too many European “High Street” stores -- including our own -- and you’ll find doors wide open. On top of that, you’ll be hit by a blast of air – an air curtain – that separates inside from out.It’s as if the retailer is trying to heat or cool – depending on the season – the great outdoors.That’s not the goal, of course. Such a doorway is simply a retailer’s way of saying, “We’re open for business – please come in!” But it does make you wonder.
Posted By: David Peirsman, Director, Levi's® Brand Presentation, Europe, Middle East and Africa |
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2013
