LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 17 2012

Nature Knows

As we grapple with sustainability challenges, we often forget that we’re not the first organisms learning to live here for the long haul. All organisms on Planet Earth have found a way to fit in – and interact – with others in a way that creates conditions conducive to life.As humans, we can learn from those organisms.Here at Biomimicry 3.8, we’re working with designers and others at Levi Strauss & Co. to bring biology to the design table. We believe nature can provide insights into sustainable design practices. And we love to watch as people reconnect with nature.

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Posted By: Janine Benyus, Co-founder and Institute Board President, Biomimicry 3.8

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Jul 10 2012

Street Smarts

If homeless “street children” were among the most vulnerable to HIV/AIDS in your city, how would you reach them with what could be life-saving information?We recently told you how Alliance Ukraine used mobile clinics during Euro 2012 to raise HIV/AIDS awareness among soccer fans attending championship games.But they didn’t stop there.

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Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa

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Jul 05 2012

In Soccer, Important Goals

Outside the soccer stadiums in Kyiv and Kharkiv – two Ukrainian cities that just hosted Euro 2012 – you could find plenty of soccer fans. You could also find mobile HIV/AIDS clinics.

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Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa

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Jun 19 2012

Ginan's Goal - Beating HIV/AIDS

If you tested HIV positive, would you tell the world about it?Twelve years ago, Ginan Koesmayadi did.Despite an unyielding social stigma surrounding HIV/AIDS, Ginan Koesmayadi disclosed his HIV status on national television.

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Posted By: Glen Hanafiah, Marketing Manager, Levi Strauss Indonesia

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Jun 19 2012

The Accidental Activist

On June 15th I had the extraordinary honor of receiving a Levi Strauss Pioneer Award. Without hesitation, I would like to dedicate it to the staff at Alliance Health Project (formerly the AIDS Health Project).  On most days, I think of myself as an accidental activist.  In 1982, when I left the Midwest and moved to San Francisco to fulfill my psychiatry residency, I thought I would live in anonymity as a gay doctor with a private practice. All that changed when the AIDS epidemic struck.

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Posted By: James Dilley, M.D., Executive Director, UCSF Alliance Health Project

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Jun 12 2012

Wear 'Em, Cowboy!

When Levi Strauss & Co. created blue jeans in 1873, the company knew that the first to snatch up the new pants would be hard-working western men: miners, lumbermen, farmers and ranchers, to name a few.  Cowboys were also on this list, but company managers had no idea how iconic the image of the American cowboy would prove to be. Nor did they foresee how the cowboy would take Levi’s® 501® jeans and make them into a Western icon all their own.

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Posted By: Lynn Downey, Historian, Levi Strauss & Co.

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Jun 07 2012

Dreams of Fashion Design, Tomorrow.

When it comes to fashion design, a lot of people’s opinions about the industry are shaped by popular culture and the media – what they see on shows like Project Runway or the snarky comments made about celebrities’ red carpet choices.Sure, that can be fun stuff, but it’s a cheap kind of fun – sort of like a sugar high – with little redeeming social value. And it detracts from what fashion design can be, at its best: a merger of art, innovation, technology, science and sustainability.

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Posted By: Paul Dillinger, Senior Director, Dockers® Global Design

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Jun 05 2012

Going, Going...

How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?Not surprisingly, both groups have autographed Levi’s® clothing.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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May 25 2012

Happy Birthday, Bridge!

Our hometown of San Francisco is abuzz this weekend.Why?It’s the official 75th Anniversary Celebration of the Golden Gate Bridge.If you’ve visited here, surely you have a picture of the iconic structure. No trip to the City by the Bay is really complete without one.We actually have something in common with the bridge beyond the fact that we share a hometown. Rivets.

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Posted By: Lynn Downey, Historian, Levi Strauss & Co.

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May 23 2012

A Woman Who Makes Our Clothes

It takes one motorboat ride and a half-hour walk through the Guatemala highlands to get to my job every morning, but I wouldn’t trade it for anything in the world.My name is Delia Mendoza. I work for Mercado Global, a cutting-edge nonprofit, Fair Trade organization that connects indigenous Guatemalan women like me to sales opportunities in the United States.

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Posted By: Delia Mendoza, Mercado Global

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