LS&Co. Unzipped
Jun 19 2012
The Accidental Activist
On June 15th I had the extraordinary honor of receiving a Levi Strauss Pioneer Award. Without hesitation, I would like to dedicate it to the staff at Alliance Health Project (formerly the AIDS Health Project). On most days, I think of myself as an accidental activist. In 1982, when I left the Midwest and moved to San Francisco to fulfill my psychiatry residency, I thought I would live in anonymity as a gay doctor with a private practice. All that changed when the AIDS epidemic struck.
Posted By: James Dilley, M.D., Executive Director, UCSF Alliance Health Project |
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Jun 12 2012
Wear 'Em, Cowboy!
When Levi Strauss & Co. created blue jeans in 1873, the company knew that the first to snatch up the new pants would be hard-working western men: miners, lumbermen, farmers and ranchers, to name a few. Cowboys were also on this list, but company managers had no idea how iconic the image of the American cowboy would prove to be. Nor did they foresee how the cowboy would take Levi’s® 501® jeans and make them into a Western icon all their own.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Jun 07 2012
Dreams of Fashion Design, Tomorrow.
When it comes to fashion design, a lot of people’s opinions about the industry are shaped by popular culture and the media – what they see on shows like Project Runway or the snarky comments made about celebrities’ red carpet choices.Sure, that can be fun stuff, but it’s a cheap kind of fun – sort of like a sugar high – with little redeeming social value. And it detracts from what fashion design can be, at its best: a merger of art, innovation, technology, science and sustainability.
Posted By: Paul Dillinger, Senior Director, Dockers® Global Design |
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Jun 05 2012
Going, Going...
How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?Not surprisingly, both groups have autographed Levi’s® clothing.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 25 2012
Happy Birthday, Bridge!
Our hometown of San Francisco is abuzz this weekend.Why?It’s the official 75th Anniversary Celebration of the Golden Gate Bridge.If you’ve visited here, surely you have a picture of the iconic structure. No trip to the City by the Bay is really complete without one.We actually have something in common with the bridge beyond the fact that we share a hometown. Rivets.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 23 2012
A Woman Who Makes Our Clothes
It takes one motorboat ride and a half-hour walk through the Guatemala highlands to get to my job every morning, but I wouldn’t trade it for anything in the world.My name is Delia Mendoza. I work for Mercado Global, a cutting-edge nonprofit, Fair Trade organization that connects indigenous Guatemalan women like me to sales opportunities in the United States.
Posted By: Delia Mendoza, Mercado Global |
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May 20 2012
Birth of the Blue Jean
Today, May 20, is what we call the “birthday of blue jeans” – the date Levi Strauss & Co. and Reno, Nevada tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. That was 139 years ago.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 10 2012
Try It, You'll Like It!
In the ongoing intrastate rivalry between San Francisco and Los Angeles, there’s one category in which compact San Francisco has a definite advantage: bicycling to work.At least, that’s my perspective.
Posted By: Grant Saltarelli, San Francisco Hub Marketing, Levi's® Brand |
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May 03 2012
Build-A-Bike
If you’ve ever built a bicycle – perhaps in the wee hours of your child’s birthday morning – you know it can be a bit of a challenge.
That didn’t stop more than 50 Levi Strauss & Co. employees from signing up for the YBike volunteer project on the company’s annual Community Day today.
YBike is a San Francisco YMCA youth program, which introduces the responsibility and freedom that bicycles bring to urban kids who might otherwise not know.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 03 2012
Community Day - From Weeds to Whales
I’m proud to say that, today, I’ll be one of thousands of my colleagues around the world volunteering in their communities.This is Community Day at Levi Strauss & Co.My colleagues and I will take the day off from our regular jobs to serve local nonprofits at 168 projects in 71 locations.
Posted By: Avi Rose, Levi Strauss & Co. Employee and Volunteer |
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2013
