LS&Co. Unzipped
Aug 05 2010
"Woohoo" for Wasabi...and Facebook!
Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?How about Facebook?Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist |
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Aug 03 2010
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.
Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create |
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Jul 21 2010
A Troubadour For Our Times
This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna, Austria, to underscore the importance of human rights in the response to HIV/AIDS. The event drew thousands of local residents and delegates of the 18th International AIDS Conference taking place.Wearing a shirt reading “HIV POSITIVE” – a striking statement of solidarity with all those living with the virus around the world – Lennox bounded on stage and belted out "Little Bird," the up-tempo anthem: “I am just a troubled soul who’s weighted to the ground / Give me the strength to carry on till I can lay this burden down.”
Posted By: Daniel Lee, Executive Director, Levi Strauss Foundation |
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Jul 16 2010
HIV/AIDS – From the Briefing Room to the Board Room. And Beyond.
Here’s something to think about: Every 9½ minutes, someone in the United States is infected with HIV.With wars, economic issues and an oil spill dominating the headlines this summer, it’s not surprising that such HIV/AIDS facts slip off the front pages of newspapers and news websites.But it’s disturbing to see such a fact now, some 30 years after HIV first captured our attention, especially given that HIV transmission can largely be avoided.
Posted By: Jill Nash, Senior Vice President, Levi Strauss & Co. Corporate Affairs |
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Jul 09 2010
Who Are We to Judge?
Time is running out.If you have an ingenious idea for air-drying clothes, you have only until the end of the month to enter it in the Care to Air Design challenge.The full rules are here. In a nutshell, Levi Strauss & Co. is looking for the most covetable, innovative and sustainable air-drying solution, which raises the question: Why?
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 07 2010
Levi, meet Betty. Betty, Levi.
It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White.But this is one of those days.Both are among those announced today as 2010 inductees to the California Hall of Fame.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 30 2010
Not Just a Trademark -- But Also a Commitment to Worker Safety
As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from counterfeiters.This is definitely an instance where imitation is not the highest form of flattery.
Posted By: Thomas Onda, Chief Intellectual Property Counsel, Levi Strauss & Co. |
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Jun 25 2010
This Day in (Denim) History
June 26, 1847 was a momentous day in the history of blue jeans.Why?Because it’s the day that the Bavarian government – the Regierung – gave permission for the Strauss family of Buttenheim to emigrate from Germany to America.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Jun 22 2010
Power to the Women
When it comes to empowering women, we have work to do. You. Me. Everyone.According to some estimates, women represent 70% of the world’s poor. In the developing world, the percentage of land owned by women is less than 2%. More than half of the estimated 33 million people living with HIV worldwide are women.
Posted By: Jill Nash, Senior Vice President, Levi Strauss & Co. Corporate Affairs |
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Jun 08 2010
The Coolest Kid on the Block
When I was growing up in San Francisco’s Mission district, the coolest kid on the block was this guy named Jason. Everybody knew Jason, and when he did something, everybody else followed.
Posted By: Miguel Bustos, Senior Program Manager, Levi Strauss Foundation |
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2013
