LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 09 2010

Who Are We to Judge?

Time is running out.If you have an ingenious idea for air-drying clothes, you have only until the end of the month to enter it in the Care to Air Design challenge.The full rules are here. In a nutshell, Levi Strauss & Co. is looking for the most covetable, innovative and sustainable air-drying solution, which raises the question: Why?

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Jul 07 2010

Levi, meet Betty. Betty, Levi.

It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White.But this is one of those days.Both are among those announced today as 2010 inductees to the California Hall of Fame.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Jun 30 2010

Not Just a Trademark -- But Also a Commitment to Worker Safety

As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from counterfeiters.This is definitely an instance where imitation is not the highest form of flattery.

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Posted By: Thomas Onda, Chief Intellectual Property Counsel, Levi Strauss & Co.

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Jun 25 2010

This Day in (Denim) History

June 26, 1847 was a momentous day in the history of blue jeans.Why?Because it’s the day that the Bavarian government – the Regierung gave permission for the Strauss family of Buttenheim to emigrate from Germany to America. 

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Posted By: Lynn Downey, Historian, Levi Strauss & Co.

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Jun 22 2010

Power to the Women

When it comes to empowering women, we have work to do. You. Me. Everyone.According to some estimates, women represent 70% of the world’s poor. In the developing world, the percentage of land owned by women is less than 2%. More than half of the estimated 33 million people living with HIV worldwide are women.

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Posted By: Jill Nash, Senior Vice President, Levi Strauss & Co. Corporate Affairs

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Jun 08 2010

The Coolest Kid on the Block

When I was growing up in San Francisco’s Mission district, the coolest kid on the block was this guy named Jason. Everybody knew Jason, and when he did something, everybody else followed.

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Posted By: Miguel Bustos, Senior Program Manager, Levi Strauss Foundation

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May 05 2010

Take a bath and go to bed

Today is not a typical Wednesday here. Far from it.Once a year, Levi Strauss & Co. encourages its employees to skip work … and volunteer in their communities. For employees in North America, today’s the day. And it is anything but “a day off.”

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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