LS&Co. Unzipped
Sep 16 2010
We're Surrounded. (And It's a Good Thing.)
If there’s anything I like less than moving, I can’t think of it right now. Oh, okay. War. Pestilence. Hunger. Stuff like that. But moving isn’t far behind. Even the obligatory moving cuisine of beer and pizza can’t make the badness go away.We’ve just wrapped up moving day at the home office of Levi Strauss & Co. Many of my colleagues and I had been holed up in temporary quarters – just across the way here at Levi’s Plaza – while workers fully renovated the main building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 10 2010
Of Explosions and Hope
The woman had moved to California from Iraq and thought she’d left the explosions behind. Then one ripped through her San Bruno neighborhood last night – killing four people and destroying 38 homes.Of all the stories I scanned about the explosion, this one stuck with me. She left a country that has seen its share of war and upheaval, only to find death and destruction in her quiet, American neighborhood.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 07 2010
It's Time to Ban Sandblasting
One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and tear that changes over time. It doesn’t look old – it looks “lived in.” More personal. More “you.”A few years ago, designers realized that they could get a head start during the finishing process, creating a pair of jeans that already appears worn when you buy it.
Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co. |
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Aug 31 2010
Setting the Record Straight
Whether you read it in a newspaper or get it from someone “in the know,” you never really know if you have the best information unless you get it from the source.Otherwise, it’s like that game, “Telephone,” where one person tells another, who tells another and, in the end, the facts are lost.
Posted By: Anna Walker, Senior Manager, LS&Co. Government Affairs & Public Policy |
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Aug 27 2010
Most Importantly: Something Blue
Something old, something new, something borrowed and something blue; for Francois Malan of South Africa, only Levi’s® blues would do.Francois wrote a letter to our Consumer Relations team with an urgent request. He was getting married soon – on a beach in Cape Town – and he wanted the most important moment of his life to be in Levi’s® and loafers!
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist |
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Aug 16 2010
Well Hung
One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 05 2010
"Woohoo" for Wasabi...and Facebook!
Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?How about Facebook?Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist |
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Aug 03 2010
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.
Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create |
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Jul 21 2010
A Troubadour For Our Times
This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna, Austria, to underscore the importance of human rights in the response to HIV/AIDS. The event drew thousands of local residents and delegates of the 18th International AIDS Conference taking place.Wearing a shirt reading “HIV POSITIVE” – a striking statement of solidarity with all those living with the virus around the world – Lennox bounded on stage and belted out "Little Bird," the up-tempo anthem: “I am just a troubled soul who’s weighted to the ground / Give me the strength to carry on till I can lay this burden down.”
Posted By: Daniel Lee, Executive Director, Levi Strauss Foundation |
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Jul 16 2010
HIV/AIDS – From the Briefing Room to the Board Room. And Beyond.
Here’s something to think about: Every 9½ minutes, someone in the United States is infected with HIV.With wars, economic issues and an oil spill dominating the headlines this summer, it’s not surprising that such HIV/AIDS facts slip off the front pages of newspapers and news websites.But it’s disturbing to see such a fact now, some 30 years after HIV first captured our attention, especially given that HIV transmission can largely be avoided.
Posted By: Jill Nash, Senior Vice President, Levi Strauss & Co. Corporate Affairs |
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2013
