LS&Co. Unzipped
Sep 03 2010
Wash My Jeans? Hardly.
If you hate doing laundry, you may want to limit the bottom half of your wardrobe to blue jeans…and follow Carl Chiara’s credo: The less you wash your jeans, the better your jeans become.Carl – and his laissez faire approach to denim care – was featured in yesterday’s "Tricks of the Trade" column in The Wall Street Journal. (Business news, financial updates and, now, fashion tips. Who knew?)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
Posted By: Genevieve Sexton |
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Aug 23 2010
Bloggers: Levi's® Curve ID Fits!
“All asses were not created equal.”That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID, a new fit system for women’s denim. The words certainly resonated with New York-based fashion bloggers who recently attended an invitation-only event at the brand’s Soho store.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern |
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Jun 02 2010
Lee's Levi's®
American Idol’s latest winner, Lee DeWyze, is expected to hit Billboard’s Hot 100 chart today. No matter where his cover of U2’s “Beautiful Day” lands, we can guess what he’ll be wearing when he hears the news: Levi’s® jeans.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 01 2010
I pledge allegiance to…
I pledge allegiance to…If you buy a pair of jeans at a Levi’s® retail store today, Saturday, May 1, you’ll be asked to sign a pledge. In doing so, you’ll agree to a few simple actions:
- Washing your jeans in cold water
- Line drying them
- And, years from now, recycling them through Goodwill
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
