LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 03 2011

Levi's® Aces the Test

Just how well do Levi’s® jeans perform? Very well, thank you!But don’t simply take our word for it. Ask the folks at New York Magazine and the Fashion Institute of Technology.The two teamed up at F.I.T.’s new Textile Lab to “stress test” three pairs of blue jeans:

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Feb 01 2011

Hand-Crafted Surfing

Danny Hess makes his surfboards the old fashioned way: by hand, one-at-a-time, with wood. It’s his passion.
 
And a lot of the surfers who borrow one for a test ride end up buying one. That helps Danny keep his passion alive.
 
He tells his story himself much better than I ever could. In this Dockers® video, you’ll learn how Danny took a chance...and now earns his living…doing something he loves.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Jan 20 2011

Levi's Malaysian Flair

What would the Malaysians do? Well, when it comes to designing a tee, we now know!The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Dec 23 2010

Them's the Breaks: Pant Length

Okay guys, how long – as in length – should you wear your pants? It’s a puzzler for many. But you’ve come to the right place.When it comes to pant length, I truly believe the same two rules apply whether we’re talking about jeans, khakis or smarter dress trousers:Rule #1: Pants should never be worn too longRule #2: Pant should never be worn too short.It’s all about the break.

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Posted By: Howard Mutti-Mewse, Dockers® Europe

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Dec 09 2010

Smile and Say "Cool!"

We don’t normally let others do our blogging for us, but we’ll make an exception this time.The folks at the Levi’s® Photography Workshop this week held a private photo shoot for students at New York’s Hetrick-Martin Institute.HMI provides a safe learning environment for lesbian, gay, bisexual, transgender and questioning youth from 12-21 years.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Dec 07 2010

Getting Inside Men's Pants

If the headline here causes you to consider anything other than the work of a fashion designer…get your mind out of the gutter – and read on.Meet Jamie Sakamoto. You may “wear the pants,” as the Dockers® tag line says. Jamie and her colleagues design them.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Oct 20 2010

Full Frontal. Graphic, Too.

Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 21 2010

We Love You, Steven Alan!

Steven Alan’s approach to khaki design? “Eliminating the doofy-ness.”At least, that’s what he told the New York Times.I think he did it.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 17 2010

You Saw It Here First

The new Levi’s® Vintage Clothing store opens its doors in Tokyo this weekend. In case you’re not in the neighborhood – or hemisphere – we’ve got what you want: pictures.If you are in Tokyo, here’s where to go: B-1F. Luce Minami-Aoyama 5-5-4, Minami Aoyama, Minato-ku.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 14 2010

Ari Gold's Assistant -- A Dream Job???

If there’s one job I would not want, it’s being the assistant to Ari Gold, the abrasive manager on the HBO series Entourage. I’ll leave that to actor Jonathan Keltz, who plays the role of Jake.Even if you don’t have HBO – or a television, for that matter – you’ve no doubt heard of the cable channel’s comedy/drama take on life in Hollywood.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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