LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 07 2011

What Are You Wearing (This Fall)?

It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Apr 05 2011

Award-Winning Levi's® Water<Less™ Jeans!

If you’re in the market for a pair of blue jeans, may we suggest some green ones?The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.Here’s what Treehugger said:People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Mar 31 2011

Andy Warhol, Statuesque in Levi's®

Gothamist.com summed it up well: Andy Warhol is getting an extension on his 15 minutes of fame.Yesterday evening, “The Andy Monument” was unveiled in New York’s Union Square, in front of Warhol’s Factory Studio of the 1970s and ‘80s.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Mar 29 2011

Dockers® Takes a Cruise with Johnny Loco

Ever heard that old saying about life being a journey, not a destination?Well, Dockers® Europe and Johnny Loco, the Dutch lifestyle designer, have teamed up to make your journey a stylish one.Check out this limited-edition classic cruiser bike with an orange, light-weight steel frame, wide handle bars and leather saddle. It’s ideal for daily urban transportation, and the no-fuss single speed coaster brakes make it easy to handle.

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Mar 23 2011

Levi's® Ex-Girlfriend Jeans: Are They for You?

The Ex-Girlfriend jeans have caught plenty of attention since Levi’s® launched them a few weeks back. Ellen, Stephen Colbert and plenty of bloggers have had their say.
 
The latest review comes from the folks at ABC’s Good Morning America. The, ahem, bottom line? You gotta be confident to wear ‘em — and they’re not for everyone.
 
See for yourself...

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Feb 22 2011

GoodGuide, You and Your Clothes

So, just how much do you know about those jeans you’re wearing? Or that t-shirt? Where were they made? And how?More and more consumers want answers to these questions. They want to know how a manufacturer’s practices affect the environment, workers and communities.Leading apparel companies have developed initiatives to monitor factory conditions, measure energy and water use, and even trace cotton to its source. But this information has primarily been used internally.Until now.

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Posted By: Dara O'Rourke, GoodGuide Co-Founder

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Feb 16 2011

Here Comes Our Judge...for GQ's Best New Menswear Designer

Although it was a short visit, last Thursday was a momentous occasion for the Dockers® brand in New York City. I’m talking about, of course, the GQ Best New Menswear Designer in America party held at the ultra-hip Ace Hotel.I was in and out of NYC in 12 hours, but what a great 12 hours it was.

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Posted By: Doug Conklyn, Sr. Vice President, Global Design, Dockers®

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Feb 15 2011

Deconstructing the Ex-Girlfriend

We were backstage at an SXSW concert in Austin -- styling an edgy rock band. As the front man looked at the choices we had, he zeroed in on a pair of girl’s floral-print skinny jeans. He was hooked.That was the moment we both knew we had to make the Ex-Girlfriend jean.

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Feb 10 2011

Hooray for Hollywood...and Levi'® Jeans!

If you work for Levi’s® – or even if you don’t –

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Posted By: Sheri Timmons, Director, Levi's® Brand Marketing

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Feb 08 2011

Pas de Denim

In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise.And precision is what ballet is all about, right?The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band. It’s for the New Orleans Ballet Association. The costumes are by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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