LS&Co. Unzipped
Feb 15 2011
Deconstructing the Ex-Girlfriend
We were backstage at an SXSW concert in Austin -- styling an edgy rock band. As the front man looked at the choices we had, he zeroed in on a pair of girl’s floral-print skinny jeans. He was hooked.That was the moment we both knew we had to make the Ex-Girlfriend jean.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Feb 10 2011
Hooray for Hollywood...and Levi'® Jeans!
If you work for Levi’s® – or even if you don’t –
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
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Feb 08 2011
Pas de Denim
In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise.And precision is what ballet is all about, right?The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band. It’s for the New Orleans Ballet Association. The costumes are by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 03 2011
Levi's® Aces the Test
Just how well do Levi’s® jeans perform? Very well, thank you!But don’t simply take our word for it. Ask the folks at New York Magazine and the Fashion Institute of Technology.The two teamed up at F.I.T.’s new Textile Lab to “stress test” three pairs of blue jeans:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 01 2011
Hand-Crafted Surfing
Danny Hess makes his surfboards the old fashioned way: by hand, one-at-a-time, with wood. It’s his passion.
And a lot of the surfers who borrow one for a test ride end up buying one. That helps Danny keep his passion alive.
He tells his story himself much better than I ever could. In this Dockers® video, you’ll learn how Danny took a chance...and now earns his living…doing something he loves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 20 2011
Levi's Malaysian Flair
What would the Malaysians do? Well, when it comes to designing a tee, we now know!The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 23 2010
Them's the Breaks: Pant Length
Okay guys, how long – as in length – should you wear your pants? It’s a puzzler for many. But you’ve come to the right place.When it comes to pant length, I truly believe the same two rules apply whether we’re talking about jeans, khakis or smarter dress trousers:Rule #1: Pants should never be worn too longRule #2: Pant should never be worn too short.It’s all about the break.
Posted By: Howard Mutti-Mewse, Dockers® Europe |
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Dec 09 2010
Smile and Say "Cool!"
We don’t normally let others do our blogging for us, but we’ll make an exception this time.The folks at the Levi’s® Photography Workshop this week held a private photo shoot for students at New York’s Hetrick-Martin Institute.HMI provides a safe learning environment for lesbian, gay, bisexual, transgender and questioning youth from 12-21 years.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 07 2010
Getting Inside Men's Pants
If the headline here causes you to consider anything other than the work of a fashion designer…get your mind out of the gutter – and read on.Meet Jamie Sakamoto. You may “wear the pants,” as the Dockers® tag line says. Jamie and her colleagues design them.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 20 2010
Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
