LS&Co. Unzipped
Oct 14 2011
Go Team! Go Levi's® Curve ID!
Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.
Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing |
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Oct 11 2011
Plays Well With Others
In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers.Check out the collection from the finalists in this year’s Best New Menswear Designers in America competition … and you’ll see.The competition was in partnership with GQ and the Council of Fashion Designers of America (CFDA). And the collection is now on sale.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 06 2011
More Jeans. Less Water.
I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.It's this belief that has led me through my career. And to Levi's. To change things.Let me give you an example.Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Aug 04 2011
Handmade Hope in Guatemala...and at Levi's®
The people – that’s what inspired me most when I first lived in Guatemala as a college student.The strength, determination, and spirit of Guatemala’s indigenous people, despite the unspeakable hardships they had endured and the battles they are still fighting today: poverty, discrimination, illiteracy, and malnutrition.The indigenous people of Guatemala completely captured my heart. I felt an obligation to partner with them and to be part of a solution: to connect them to the resources and markets they needed to build a better future.
Posted By: Ruth DeGolia, Executive Director, Mercado Global |
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Aug 02 2011
The Blind Barber Wears the Pants
If you’re this side of cool, you’ve probably heard of the Blind Barber. In New York’s East Village, it’s a place where you can get a $40 haircut or a $30 shave, accompanied by a drink.A bar with barbers. But we’re assured that the barbers themselves aren’t imbibing on the job. As co-owner Josh Boyd told the New York Times, “Barbers, razors, scissors and booze,” he said, “no.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 28 2011
Dressing Smart – On the Job and on the Town.
My love for fashion and design started at a young age when my mom taught me how to sew. Growing up, and even throughout college while I studied neuroscience, I knew I needed an outlet to express my creativity. At the time, I didn’t have a TV, so the sewing machine and stereo became the faithful companions to my design and clothes-making. I created my own tube tops and stretch cropped pants using fabric from the store across the street, and even once made a cocktail dress out of cocktail napkins!
Posted By: Jill Guenza, Director, Levi's® Women's Design |
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Jul 14 2011
I Like Bread & Butter
If you didn't see me among the tens of thousand of people at Bread & Butter in Berlin last week, it's because I wasn't there.But Levi's® and Dockers® were.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 11 2011
Your Two-Wheeled, Urban Commute
Just Got Better
As a cyclist and a Levi’s® guy, I’m pretty excited about our new Commuter line – clothing designed for the needs of the urban commuter cyclist.We’re launching it this week with the 511™ Commuter Skinny Jean and the Commuter Trucker Jacket. And trust me, this is great stuff.The jeans and jacket were born from innovation and classic American style, just what you’d expect from the Levi’s® brand. And they were designed for people who ride bikes by people who ride bikes.In fact, it was a natural for us.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Jun 02 2011
What's Your Favorite Trucker?
If you’re looking for an excuse to make this a Southern California summer, here’s one: Levi’s® partnership with the Los Angeles Museum of Contemporary Art to create and sell denim trucker jackets. The jackets, selling at MOCA, feature the work of ten artists from the museum's “Art in the Streets” exhibition.Whether you’re a fan of Keith Haring or Revok, you’re bound to find one you like. There are only 50 of each design, and each jacket costs $250, with all of the proceeds going to MOCA.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 19 2011
The Birth of Blue Jeans
138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans. We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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2013
