LS&Co. Unzipped
Jul 11 2011
Your Two-Wheeled, Urban Commute
Just Got Better
As a cyclist and a Levi’s® guy, I’m pretty excited about our new Commuter line – clothing designed for the needs of the urban commuter cyclist.We’re launching it this week with the 511™ Commuter Skinny Jean and the Commuter Trucker Jacket. And trust me, this is great stuff.The jeans and jacket were born from innovation and classic American style, just what you’d expect from the Levi’s® brand. And they were designed for people who ride bikes by people who ride bikes.In fact, it was a natural for us.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Jun 02 2011
What's Your Favorite Trucker?
If you’re looking for an excuse to make this a Southern California summer, here’s one: Levi’s® partnership with the Los Angeles Museum of Contemporary Art to create and sell denim trucker jackets. The jackets, selling at MOCA, feature the work of ten artists from the museum's “Art in the Streets” exhibition.Whether you’re a fan of Keith Haring or Revok, you’re bound to find one you like. There are only 50 of each design, and each jacket costs $250, with all of the proceeds going to MOCA.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 19 2011
The Birth of Blue Jeans
138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans. We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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Apr 07 2011
What Are You Wearing (This Fall)?
It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 05 2011
Award-Winning Levi's® Water<Less™ Jeans!
If you’re in the market for a pair of blue jeans, may we suggest some green ones?The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.Here’s what Treehugger said:People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 31 2011
Andy Warhol, Statuesque in Levi's®
Gothamist.com summed it up well: Andy Warhol is getting an extension on his 15 minutes of fame.Yesterday evening, “The Andy Monument” was unveiled in New York’s Union Square, in front of Warhol’s Factory Studio of the 1970s and ‘80s.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 29 2011
Dockers® Takes a Cruise with Johnny Loco
Ever heard that old saying about life being a journey, not a destination?Well, Dockers® Europe and Johnny Loco, the Dutch lifestyle designer, have teamed up to make your journey a stylish one.Check out this limited-edition classic cruiser bike with an orange, light-weight steel frame, wide handle bars and leather saddle. It’s ideal for daily urban transportation, and the no-fuss single speed coaster brakes make it easy to handle.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Mar 23 2011
Levi's® Ex-Girlfriend Jeans: Are They for You?
The Ex-Girlfriend jeans have caught plenty of attention since Levi’s® launched them a few weeks back. Ellen, Stephen Colbert and plenty of bloggers have had their say.
The latest review comes from the folks at ABC’s Good Morning America. The, ahem, bottom line? You gotta be confident to wear ‘em — and they’re not for everyone.
See for yourself...
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 22 2011
GoodGuide, You and Your Clothes
So, just how much do you know about those jeans you’re wearing? Or that t-shirt? Where were they made? And how?More and more consumers want answers to these questions. They want to know how a manufacturer’s practices affect the environment, workers and communities.Leading apparel companies have developed initiatives to monitor factory conditions, measure energy and water use, and even trace cotton to its source. But this information has primarily been used internally.Until now.
Posted By: Dara O'Rourke, GoodGuide Co-Founder |
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Feb 16 2011
Here Comes Our Judge...for GQ's Best New Menswear Designer
Although it was a short visit, last Thursday was a momentous occasion for the Dockers® brand in New York City. I’m talking about, of course, the GQ Best New Menswear Designer in America party held at the ultra-hip Ace Hotel.I was in and out of NYC in 12 hours, but what a great 12 hours it was.
Posted By: Doug Conklyn, Sr. Vice President, Global Design, Dockers® |
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2013
