LS&Co. Unzipped
Apr 27 2012
The Urban Commute -- Made Better
I get a kick out of San Francisco’s commuter cyclists. I admire their daily bravery. A 25 or 30-pound bicycle vs. a 1.5-ton sedan. You do the math.Of course, I did go slack-jawed when I saw a cyclist cruising along a busy street last week with both hands on his smart phone, leaving none for his handlebars. I didn’t notice, but I hope he was wearing a helmet.Where am I going with this? To Levi’s® Commuter Series, of course!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
Mar 30 2012
Mike's Levi's®
We get letters.Working in Consumer Relations, of course, that makes sense. And a recent one made our day.On Christmas Day 1983, Mike MacDonnell got his first pair of Levi's®. That's him, pictured above, reading the jeans label on that Christmas morning.Mike recently wrote that his older stepbrother gave him the jeans, even going so far as to let Mike pick them out at the San Jose, Calif., Miller's Outpost before he wrapped them to put under the tree.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
|
Mar 27 2012
The Most Beautiful Beach?
We are in Mexico for the second season of the We Are Explorers campaign. The two Denizen® Explorers for this trip are Peter Xu, a fashion blogger form China, and Nosheen Abbas, a reporter from Pakistan.
Posted By: Lance Diaresco, Denizen® Brand Marketing |
|
Mar 23 2012
Jeans to Flip For
Curtis Romeo is a stylist at the Levi’s® Outlet I manage in St. Augustine, Florida. Earlier this week, he left the store to get a bite to eat and head to the martial arts class he teaches – on his motorcycle.You see where this is heading, right?On his way to class, another vehicle stopped short in front of him, and that led to Curtis flipping over his bike and sliding across the road. His motorcycle landed on top of him.
Posted By: Christopher White, Levi's® Outlet Manager, St. Augustine, Florida |
|
Mar 22 2012
My Dirty Little Habit. And Matt Damon!
Today is Thursday, World Water Day. And today, I’m wearing the same jeans I was wearing Monday. And Tuesday. And Wednesday.And on top of that, I haven’t even washed them.It’s a dirty little habit.Fortunately, I’m joined by my Levi Strauss & Co. colleagues around the world. We’re celebrating the World Water Day by trying something a little different.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
|
Feb 23 2012
Strumming on the Runway
Odd jobs attract Morgan O’Kane. Before he performed at the Levi’s® show at New York Fashion Week on the banjo, O’Kane put his carpentry skills to work behind-the-scenes, building benches for similar runway events.But it was his musical skill that caught the ear of the Wall Street Journal reporter Hilke Schellmann, who interviewed O’Kane for a video series featuring interesting odd jobs at Fashion Week.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
|
Feb 22 2012
An Homage to Getting Dressed
It’s a beautiful, bright morning, and you’re staring at your closet, waiting for inspiration to strike.What will you wear today?If this scenario sounds familiar, try borrowing some creativity from last week’s Levi’s® show at New York Fashion Week. The event celebrated the ritual of getting dressed, complete with vignettes representing the personal space, lifestyle and style of our modern day pioneers.
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
|
Feb 15 2012
Levi's® -- Who Knew?
My last look at Levi's® was in elementary school. And I still own the classic pair perloined from my father's Lower East Side men's clothing store, long before the neighborhood attracted European tourists paying top Euro to stay in trendy boutique hotels and shop BoHo chic.
|
|
Jan 31 2012
Do Models Eat Pizza?
Do models eat pizza? That’s the question our Denizen™ colleagues asked.And they found the answer while shooting the brand’s Asia-Pacific Spring & Summer 2012 campaign.You’ll find the answer in the video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jan 27 2012
It's a Pitti
Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear.In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.
Posted By: Howard Mutti-Mewse, Dockers® Europe |
|
2013
