LS&Co. Unzipped
Apr 19 2013
Of 501s®, Cow Suits, and Style
On the court, he’s known as a point guard who constantly attacks the basket. Off it, Russell Westbrook makes style points. Like it or not, his approach to fashion makes a statement.We like it.Former NBA star Walt “Clyde” Frazier has long turned a few heads himself with his off-court dress. So it makes sense that the Levi’s® brand and ESPN would pair the two to talk style points.I think most folks will like the way Westbrook wears his Levi’s® 501s® in Mineral Red. Reaction may be mixed to Frazier’s cow suit.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 12 2013
100% Authentic (And 29% Recycled Plastic)
For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.To that, they’ve added recycled plastic.The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Apr 11 2013
Denim Beyond Expectations
Sometimes life completely exceeds your expectations. That’s how I feel at the culmination of our first designer-in-residence program with the Rhode Island School of Design (RISD).
Posted By: Nada Grkinich, Merchandising and Design, Levi's® Brand |
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Mar 28 2013
American Cool
In my book, few things are as cool as an Airstream travel trailer. The smooth, curving sheets of aluminum, riveted together and gliding down the open road to the next big adventure. Maybe at the Grand Canyon. Or a deserted Gulf Coast beach. Or Philadelphia.Philly?Yes, Philadelphia – the City of Brotherly Love. Home of the Liberty Bell. And this weekend, the place where a specially outfitted Airstream will house even more American cool…in the form of Dockers® khakis.
Posted By: Brett Anderson, Dockers® Publicity |
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Mar 16 2013
Of Spokes and Threads
Cyclist or not, if you've discovered the Levi's® Commuter collection, you know it's pretty impressive.The collection is now back for a new season. And it features, among other products, new cargo pants and shorts. You'll also find a variety of colors and washes.Most importantly, the Commuter still features the fabric performance details you've come to expect -- including water resistance, reflectivity, moisture wicking and just enough stretch to make all your urban commutes a lot more comfortable.Enough with the words. These pictures speak for themselves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 09 2013
Levi Strauss, Esq.
Esquire has always been one of my favorite magazines. I started reading it in college – too long ago to think about – and now subscribe on my iPad. Clearly, Esquire has evolved and stands the test of time.Same could be said, I think, of Levi’s®. And I was happy to see two of the brand’s products on Esquire’s online Shopping Guide feature, The Best Jean Jackets for Spring.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 08 2013
An Old Friend in a New Light
A new offering from the Levi’s® brand this season is called the Artisan Blanket Collection.
To create the collection, designers turned to handcrafted, quilted Indian blankets. The blanket fabrics and colorful yarns were hand dyed and embroidered using local graphics and repurposed into beautiful garments, pieced together with twills and chambrays, then over-dyed in raw indigo.
Each style is made from vintage blankets and infused with handcrafted elegance, resulting in unique items you’ll treasure.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Feb 12 2013
Be a Part of 501® History!
Who knew?When Levi Strauss and Jacob Davis decided to use rivets to hold together the work pants they made for hard-working Western pioneers, they invented the first blue jean. Little did they know that the Levi’s® 501® jean would become an American icon, loved by generation after generation.And it’s safe to say, no other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. They are the resilient and defining wardrobe staple of cultural leaders from presidents to musicians to movie stars.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Feb 01 2013
Looking Good, Garbage!
The jeans and jacket you see here have something in common with that plastic bottle in your hand.What is it? That plastic bottle in your hand.Today, the Levi's® brand launches its new Waste<Less™ denim collection.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 31 2013
Sundance Afterglow
If you’re in to movies, you’ve probably spent some time lately catching up on all things Sundance. Each January, the best and brightest of independent film travel to Park City, Utah, for the wildly popular film festival.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
