LS&Co. Unzipped
Aug 29 2013
Revel in These
The first time I tried on my Levi’s® Revel jeans, I knew something was up. Literally. I was feeling the jean’s liquid shaping technology. It lifts the seat, slims the inner and outer thigh, and flattens the stomach, according to Levi’s® women’s designer Jill Guenza, a member of the team that is the tour de force behind the jeans. How does it work? Denim fabric that stretches in varying degrees holds you in shape where you need support the most.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
 |
Aug 13 2013
Good Things Take Time
This Regular Tee Shirt is anything but regular. But that's what you should expect from Levi's® Made & Crafted.Most tee shirt graphics are printed. This one is knitted. The zigzag pattern is actually a jacquard -- a time-intensive technique that allows for wild but precise patterns, rich colors and a soft but rugged feel. The pattern is actually knitted into the fabrics so that it ages like your favorite pair of jeans. It takes eight times longer to make this "regular" tee, but it's worth it.
Posted By: Joshua Katz, Levi's® Brand Collaborations, Partnerships and Creative Concepts |
|
Jul 23 2013
By Skateboarders, For Skateboarding
At the risk of offending skateboarders everywhere, may I suggest that this is not a sport known for stylish apparel. But that's probably part of its appeal, the "just be yourself" attitude.Besides, if you're going to be falling and skidding and scraping and otherwise abusing your clothes -- not to mention your body -- why get dressed up?But..I like the way my colleagues at the Levi's® brand put it:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jul 19 2013
501 Interpretations
Since its invention in 1873, the Levi’s® 501® jean has taken on a life of its own. And for many of you, the original blue jean has long been a wardrobe staple.In celebration of the 501® jean’s 140th anniversary this year, the Levi’s® brand launched a campaign to commemorate how people all over the world are remixing a modern classic.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jul 10 2013
Lean Toward Dockers®
You know what it’s like to see a picture of yourself from, say, 10 or 15 years ago and think, “What in the world was I wearing – and why?”Never mind the hair style.Michael Williams takes a smarter approach to what he wears. In fact, the founder of the website, A Continuous Lean, says, “I actually dress for the idea that, in 20 years, if I look at a picture of myself, I’ll say, 'all right, I look relevant, still, today.'”
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
May 29 2013
Miles of Made & Crafted™
My current favorite jeans are a pair of Levi’s® Made & Crafted™ that I’ve had only a few months. They fit perfectly. And as long as I can refrain from the Halloween candy that has somehow shown up in the office in the month of May, I hope to wear them for a long, long time.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
May 24 2013
It's a Wrap, Brad
As we wrap up our week marking the 140th birthday of the blue jean – our Levi’s® 501® jean, by the way – we thought we’d call your attention to a post by the Canadian site, The Loop.The folks there decided to celebrate by putting together what they think are the most iconic Levi’s® ads of all time.Check ‘em out here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
May 22 2013
An Amsterdam Afternoon
Everywhere I've gone on this 501® jeans anniversary road show, I’ve worked with wonderful Levi Strauss & Co. colleagues. Amsterdam was no exception. Since this was my first visit there, being able to see it through the eyes of our team members made it doubly rewarding.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
|
May 15 2013
A Princely Pair of Pants
This’ll be quick. Just couldn’t help but notice -- and share -- that Prince Harry was wearing Dockers® Alpha Khakis while visiting New Jersey this week. In the picture above, he's seen with the state's governor, Chris Christie.Not to call too much attention to the Prince's bum, but that’s where you’ll find the brand’s orange wing-and-anchor logo.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
May 01 2013
Shanghaied with Lynn
This was my first trip to China. And given the many historic links between San Francisco, the home of Levi Strauss & Co., and China, it was an opportunity to see things I’d heard about all my life.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
|
2013
