Fashion | Levi Strauss & Co.

Jan 31 2012

Do Models Eat Pizza?

Do models eat pizza? That’s the question our Denizen™ colleagues asked. And they found the answer while shooting the brand’s Asia-Pacific Spring & Summer 2012 campaign. You’ll find the answer in the video.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Jan 27 2012

It's a Pitti

Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear. In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.

Posted By: Howard Mutti-Mewse, Dockers® Europe

Jan 12 2012

Inspired?

The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch. Ever been there? Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature. So ... what did the Levi's® designers do with this inspiration?

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Jan 06 2012

Haus of Strauss Opens its Doors
to The Black Keys

Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets. Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.

Posted By: Greg Sato, Haus of Strauss, Los Angeles

Dec 30 2011

Amazon.com Carts Filled with Levi's®

Amazon.com visitors voted with their wallets – and their hearts – this holiday season. And when it came to clothing, Levi’s® jeans were nearest and dearest to both. Amazon.com is the largest e-commerce retailer in the world. Every year, it shares what holiday shoppers at “Earth’s Biggest Selection” purchased and wished for most.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Dec 29 2011

2011: A Good Year for Dockers®

It was a tweet from a men’s style and culture magazine that got me to thinking about recent Dockers® press. Here’s a “for instance” from Complex:

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Dec 15 2011

Downey Down Under, With Denim

Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia. I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.

Posted By: Lynn Downey, Historian, Levi Strauss & Co.

Dec 06 2011

Sneak Peek: Levi's® Spring 2012 Collection

Brace yourself for the winter, New York. It’s sunny and 75. Instead of wool coats and frozen breath, New Yorkers got a blast of springtime cheer from the Levi’s® brand at the recent Spring 2012 press preview. There, next season’s key looks came to life through a vibrant tableau vivant. Using the theme of a romantic spring night, the talented Levi’s® creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street.

Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

Nov 10 2011

Dockers® Steps It Up

If you haven’t taken a look at Dockers® lately, it’s time. The brand just showed off its Spring/Summer 2012 line to fashion editors. We could sing the praises, but we’ll let the editors who attended the New York event do the work for us. Details style editor Eugene Tong: “Dockers® is steppin’ it up. Love the idea of a dress pant that fits like a khaki. The SF khaki is solid and looks like a great men’s staple.”

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Oct 28 2011

Music-Making Moves

This is pretty cool. Japanese electronic engineer and DJ Daito Manabe has found a way to turn body movement into music. To do this, Daito uses electronic sensors and music software that he programmed himself. In this video, he and his friends manipulate and create music simply by moving their bodies and dancing. The music results from each dancer's style and movement, making it unique. The clothes are from the Denizen™ brand, which worked with Daito in Japan to create this video.

Posted By: Cory Warren, Editor, LS&Co. Unzipped