LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 20 2011

Levi's Malaysian Flair

What would the Malaysians do? Well, when it comes to designing a tee, we now know!The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Nov 10 2010

And The Winner Is…Levi’s® London

In New York tonight, the fashion elite gathered at the Waldorf-Astoria to honor the best of the best of the year. The occasion? The 2010 WGSN Global Fashion Awards.And we’re proud to say that Levi’s was not only one of the nominees, it was a winner!The Levi’s brand London flagship was one of six retail apparel newcomers vying for the top title in the Outstanding New Store category. And it was up against some stiff competition.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 01 2010

Wear What Fits. Rock Your Curve!

Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
 
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.

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Posted By: Genevieve Sexton

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Aug 16 2010

Well Hung

 One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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