Events | Levi Strauss & Co.

Oct 14 2011

Go Team! Go Levi's® Curve ID!

Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.

Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing

Jun 02 2011

What's Your Favorite Trucker?

If you’re looking for an excuse to make this a Southern California summer, here’s one: Levi’s® partnership with the Los Angeles Museum of Contemporary Art to create and sell denim trucker jackets. The jackets, selling at MOCA, feature the work of ten artists from the museum's “Art in the Streets” exhibition.Whether you’re a fan of Keith Haring or Revok, you’re bound to find one you like. There are only 50 of each design, and each jacket costs $250, with all of the proceeds going to MOCA.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Apr 07 2011

What Are You Wearing (This Fall)?

It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Jan 20 2011

Levi's Malaysian Flair

What would the Malaysians do? Well, when it comes to designing a tee, we now know!The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Nov 10 2010

And The Winner Is…Levi’s® London

In New York tonight, the fashion elite gathered at the Waldorf-Astoria to honor the best of the best of the year. The occasion? The 2010 WGSN Global Fashion Awards.And we’re proud to say that Levi’s was not only one of the nominees, it was a winner!The Levi’s brand London flagship was one of six retail apparel newcomers vying for the top title in the Outstanding New Store category. And it was up against some stiff competition.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Sep 01 2010

Wear What Fits. Rock Your Curve!

Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.

That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.

Posted By: Genevieve Sexton

Aug 16 2010

Well Hung

One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.

Posted By: Cory Warren, Editor, LS&Co. Unzipped