LS&Co. Unzipped
Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles |
 |
Dec 06 2011
Sneak Peek: Levi's® Spring 2012 Collection
Brace yourself for the winter, New York.It’s sunny and 75.Instead of wool coats and frozen breath, New Yorkers got a blast of springtime cheer from the Levi’s® brand at the recent Spring 2012 press preview.There, next season’s key looks came to life through a vibrant tableau vivant. Using the theme of a romantic spring night, the talented Levi’s® creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
|
Nov 18 2011
Benefit Braddock
Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days.In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken.The Levi’s® brand decided music might help.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Nov 18 2011
Girls Unite in San Francisco
If you paid a visit to Levi’s Plaza this past weekend, you witnessed the power that teenaged girls have to change the world.On November 12, 2011, Levi Strauss & Co. hosted San Francisco’s first Girl Up Unite for Girls tour. Girl Up is a campaign of the United Nations Foundation that gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for some of the world’s hardest-to-reach adolescent girls.
Posted By: Gina Reiss-Wilchins, Director, Girl Up |
|
Nov 10 2011
Dockers® Steps It Up
If you haven’t taken a look at Dockers® lately, it’s time.The brand just showed off its Spring/Summer 2012 line to fashion editors. We could sing the praises, but we’ll let the editors who attended the New York event do the work for us.Details style editor Eugene Tong: “Dockers® is steppin’ it up. Love the idea of a dress pant that fits like a khaki. The SF khaki is solid and looks like a great men’s staple.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Oct 21 2011
It's...Lynn Downey-san!
If you’ve ever wondered what it’s like to be treated like a movie star, just take some really old vintage Levi’s® jeans to Japan.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
|
Oct 19 2011
The Future of Business Education
I run the Business and Society Program at The Aspen Institute, where we are dedicated to developing leaders for a sustainable global society.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Oct 14 2011
Go Team! Go Levi's® Curve ID!
Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.
Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing |
|
Jun 02 2011
What's Your Favorite Trucker?
If you’re looking for an excuse to make this a Southern California summer, here’s one: Levi’s® partnership with the Los Angeles Museum of Contemporary Art to create and sell denim trucker jackets. The jackets, selling at MOCA, feature the work of ten artists from the museum's “Art in the Streets” exhibition.Whether you’re a fan of Keith Haring or Revok, you’re bound to find one you like. There are only 50 of each design, and each jacket costs $250, with all of the proceeds going to MOCA.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Apr 07 2011
What Are You Wearing (This Fall)?
It was an invite-only preview last week in New York. Fashion insiders gathered to see what Levi’s® has planned for its Fall 2011 Collection. If your invite – like mine – never arrived, fear not! Here’s a look at what the other insiders saw.The event was made up of a series of vignettes, each a backdrop for the lifestyle of the Levi’s® guy and girl. What’s your scene – a house party? The drive-in? A park? Or all of the above? Live models brought the settings to life.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
2013
