LS&Co. Unzipped
Feb 15 2012
Levi's® -- Who Knew?
My last look at Levi's® was in elementary school. And I still own the classic pair perloined from my father's Lower East Side men's clothing store, long before the neighborhood attracted European tourists paying top Euro to stay in trendy boutique hotels and shop BoHo chic.
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Jan 27 2012
It's a Pitti
Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear.In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.
Posted By: Howard Mutti-Mewse, Dockers® Europe |
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Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles |
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Dec 06 2011
Sneak Peek: Levi's® Spring 2012 Collection
Brace yourself for the winter, New York.It’s sunny and 75.Instead of wool coats and frozen breath, New Yorkers got a blast of springtime cheer from the Levi’s® brand at the recent Spring 2012 press preview.There, next season’s key looks came to life through a vibrant tableau vivant. Using the theme of a romantic spring night, the talented Levi’s® creative team curated pieces from the men’s and women’s collection to form vignette experiences evoking a day at the park, a row-boat on a lake and a bike ride on the street.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Nov 18 2011
Benefit Braddock
Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days.In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken.The Levi’s® brand decided music might help.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 18 2011
Girls Unite in San Francisco
If you paid a visit to Levi’s Plaza this past weekend, you witnessed the power that teenaged girls have to change the world.On November 12, 2011, Levi Strauss & Co. hosted San Francisco’s first Girl Up Unite for Girls tour. Girl Up is a campaign of the United Nations Foundation that gives American girls the opportunity to channel their energy and compassion to raise awareness and funds for some of the world’s hardest-to-reach adolescent girls.
Posted By: Gina Reiss-Wilchins, Director, Girl Up |
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Nov 10 2011
Dockers® Steps It Up
If you haven’t taken a look at Dockers® lately, it’s time.The brand just showed off its Spring/Summer 2012 line to fashion editors. We could sing the praises, but we’ll let the editors who attended the New York event do the work for us.Details style editor Eugene Tong: “Dockers® is steppin’ it up. Love the idea of a dress pant that fits like a khaki. The SF khaki is solid and looks like a great men’s staple.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 21 2011
It's...Lynn Downey-san!
If you’ve ever wondered what it’s like to be treated like a movie star, just take some really old vintage Levi’s® jeans to Japan.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Oct 19 2011
The Future of Business Education
I run the Business and Society Program at The Aspen Institute, where we are dedicated to developing leaders for a sustainable global society.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2010You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
