LS&Co. Unzipped
Jan 31 2013
Sundance Afterglow
If you’re in to movies, you’ve probably spent some time lately catching up on all things Sundance. Each January, the best and brightest of independent film travel to Park City, Utah, for the wildly popular film festival.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 16 2013
Give Me Liberty!
Liberty of London is known for, among other things, its floral prints. Levi’s® is known for inventing -- and, then, innovating -- the blue jean. Put the two together and you have a collection that Glamour says could "rock your world."Not bad, eh?
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Dec 26 2012
Looking Back, Pt. 1
Since we survived the much-talked-about “end of the world” on December 21, it seems only right to look back at the year that was. After all, it could’ve been our final one, right? Today, some highlights from LS&Co. Unzipped during the first half of 2012.In January, we called attention to new Dockers® front man Bear Grylls. His personal story of tragedy and triumph is inspiring, to say the least.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 16 2012
The Biker, Oil and Leather
Levi’s® Vintage Clothing digs deep into the Levi’s® archives to capture and reproduce iconic garments from bygone eras. For Fall 2012, they're paying tribute to the rebellious spirit and renegade style of the American biker.The era? Think early 1950s, when the term "biker" became associated with a two-wheeled lifestyle. The fashion? White t-shirt, black leather jacket and the 501® jean.As part of its tribute, Levi’s® Vintage Clothing invited artists and illustrators from around the world to customize black leather motorcycle jackets from its seasonal collection.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 30 2012
Message in a Bottle
“Waste is only waste if we waste it.” – will.i.amThat quote from music artist and producer will.i.am says it quite well.Best known for his work with The Black Eyed Peas, will.i.am has joined with The Coca-Cola Company on an initiative to educate consumers about everyday recycling choices. It’s called EKOCYCLE™.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 21 2012
#SpotTheShuttle
Like others across the United States, we at Levi Strauss & Co. know when to step outside for a once-in-a-lifetime event.Space shuttle Endeavour flew over our hometown of San Francisco this morning, as it wrapped up its cross-country tour, on its way to Los Angeles. The shuttle hitched a ride on a Boeing 747, and its Bay Area visit was one of many California flyovers today.Despite the mid-morning haze, the scene from our balconies at Levi’s® Plaza, as Endeavour passed over San Francisco Bay, was more than a little impressive.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 10 2012
Olympic-Sized Memories
Here’s one thing you may not have thought about while watching the 2012 London Olympics: The range of participants’ clothing sizes.I speak from experience when I tell you that it runs from XXXS to XXXXL.Levi Strauss & Co. was the official outfitter of the 1984 Olympics in Los Angeles. And I was lucky enough to get to work there. That’s right – I was paid to work the Olympics! It was an amazing privilege.
Posted By: Ann Galindo, Levi Strauss & Co. Information Technology |
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Jul 12 2012
Peddling the Commuter in Japan
If you’re a cyclist in Japan, odds are you know Cherubim, one of the most respected handmade bicycle brands in that country.It makes sense that when the Levi’s® brand brought its Commuter Series performance wear to Japan, it would turn to Cherubim – and its chief builder, Shin-Ichi Konno, whose father started the company in 1965.Shin-Ichi’s charge? Design the Levi’s® Commuter Concept Bike that embodies the essence of the Levi’s® Commuter Series, namely form, function and cycling. This video captures his approach.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 26 2012
Fresh Farm Fashion
A farm may not seem the most likely place to schmooze fashion editors. Unless, of course, it’s located in a fashion mecca like New York City.But where?On a high-rise roof, of course. That’s where you’ll find the Brooklyn Grange, a commercial organic farm that’s actually on the top of a Big Apple building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 05 2012
Going, Going...
How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?Not surprisingly, both groups have autographed Levi’s® clothing.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
