LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Dec 23 2010

Them's the Breaks: Pant Length

Okay guys, how long – as in length – should you wear your pants? It’s a puzzler for many. But you’ve come to the right place.When it comes to pant length, I truly believe the same two rules apply whether we’re talking about jeans, khakis or smarter dress trousers:Rule #1: Pants should never be worn too longRule #2: Pant should never be worn too short.It’s all about the break.

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Posted By: Howard Mutti-Mewse, Dockers® Europe

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Dec 07 2010

Getting Inside Men's Pants

If the headline here causes you to consider anything other than the work of a fashion designer…get your mind out of the gutter – and read on.Meet Jamie Sakamoto. You may “wear the pants,” as the Dockers® tag line says. Jamie and her colleagues design them.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Nov 26 2010

Wear the Pants. Help a Kid.

If you’re doing some holiday shopping today, here’s a great way to make your dollars do more: For every pair of khakis purchased, Dockers® will donate a pair to Boys Hope Girls Hope.Shame on me for not alerting you earlier to this great offer, but I just found out about it myself.Boys Hope Girls Hope is a non-profit, residential program with locations in the U.S., Brazil, Guatemala, Mexico and Peru.What do they do? In their words...

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Oct 26 2010

How to...Make Those 501® Jeans Your Own

To really appreciate a pair of Levi’s® 501® Shrink-To-Fit® jeans, you have to make them your own. Because, honestly, no one care wear ‘em like you do, right?With that in mind, we wanted to share a few tips.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 23 2010

Mixing Coca-Cola and Absolut

No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.

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Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co.

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Sep 21 2010

We Love You, Steven Alan!

Steven Alan’s approach to khaki design? “Eliminating the doofy-ness.”At least, that’s what he told the New York Times.I think he did it.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 16 2010

We're Surrounded. (And It's a Good Thing.)

If there’s anything I like less than moving, I can’t think of it right now. Oh, okay. War. Pestilence. Hunger. Stuff like that. But moving isn’t far behind. Even the obligatory moving cuisine of beer and pizza can’t make the badness go away.We’ve just wrapped up moving day at the home office of Levi Strauss & Co. Many of my colleagues and I had been holed up in temporary quarters – just across the way here at Levi’s Plaza – while workers fully renovated the main building.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Aug 24 2010

Would You Like Pleats With That?

As one men’s fashion magazine editor put it, few sartorial areas are as tricky as pants. The choice between pleated and flat-front pants is easily one of the most problematic decisions for a lot of guys, not least because there are no clear rules.The big question is, Which style should you really go for?

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Posted By: Howard Mutti-Mewse, Dockers® Europe

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Jun 17 2010

Happy Birthday, Father's Day!

How’s that Father’s Day shopping coming along?Did you know that you’ll spend about $95 on dear ol’ dad this time around? That’s the estimate from the National Retail Federation, which measures such stuff. By the way, you spent about $33 more on mom for Mother’s Day.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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May 08 2010

I Love You, Mom.

If you “wear the pants,” you have to go beyond being a rough-and-tumble kind of guy. It’s not just about defending your honor or, for that matter, mowing the lawn. You also have to know when to show your softer, more chivalrous side.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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