LS&Co. Unzipped
Dec 26 2012
Looking Back, Pt. 1
Since we survived the much-talked-about “end of the world” on December 21, it seems only right to look back at the year that was. After all, it could’ve been our final one, right? Today, some highlights from LS&Co. Unzipped during the first half of 2012.In January, we called attention to new Dockers® front man Bear Grylls. His personal story of tragedy and triumph is inspiring, to say the least.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 14 2012
"I Didn't Know How Bad My Style Was"
When he left a previous job, a co-worker gave writer Mickey Rapkin a going-away gift -- some new t-shirts. She said, "you can't wear dirty t-shirts anymore."That was the push -- shove? -- that prompted Mickey to finally pay attention to the way he dressed."I didn't know how bad my style was," he admits.Mickey is a guy who has realized that style matters. Dockers® introduces us to six of them in a series of videos, Men of Style.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 05 2012
Hurricane Relief
Like you, our hearts and thoughts are with the millions of people across the Carribean, United States and Canada whose lives have been affected by Hurricane Sandy.To assist with the disaster relief efforts, the Levi Strauss Foundation has committed a total of $100,000 to the American Red Cross and grassroots organizations in affected areas. In addition, the foundation is double-matching our employees donations to disaster relief.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Sep 25 2012
Skate Dockers®
As a Dockers® menswear designer, it makes sense to me to see how our clothes respond to the real world – even if that world includes a skateboard and some tricks.So I convinced a few friends to join me in putting the Dockers® Alpha Khaki to the test on the streets of San Francisco.The Alpha is a hybrid-sort of design, coupling the best elements of jeans with the more refined characteristics of khaki. What you end up with is a jean’s durability, rugged construction and slim fit – with the slightly more polished effect of a khaki.
Posted By: Auvy Ruelos, Designer, the Dockers® Brand |
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Jun 26 2012
Fresh Farm Fashion
A farm may not seem the most likely place to schmooze fashion editors. Unless, of course, it’s located in a fashion mecca like New York City.But where?On a high-rise roof, of course. That’s where you’ll find the Brooklyn Grange, a commercial organic farm that’s actually on the top of a Big Apple building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 07 2012
Dreams of Fashion Design, Tomorrow.
When it comes to fashion design, a lot of people’s opinions about the industry are shaped by popular culture and the media – what they see on shows like Project Runway or the snarky comments made about celebrities’ red carpet choices.Sure, that can be fun stuff, but it’s a cheap kind of fun – sort of like a sugar high – with little redeeming social value. And it detracts from what fashion design can be, at its best: a merger of art, innovation, technology, science and sustainability.
Posted By: Paul Dillinger, Senior Director, Dockers® Global Design |
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May 15 2012
And the Beats Go On
Given its San Francisco roots, it’s no surprise that the Dockers® brand should harken back to its West Coast origins for inspiration. That’s certainly the case with the brand’s new Art of Khaki collection.If the mod check shirting looks familiar, it’s likely because you’ve seen an image of Jack Kerouac or Lawrence Ferlinghetti or one of their Beat Generation contemporaries wearing one. (We own no rights, so you’ll have to Google it yourself.)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 26 2012
Looks Like Fall. And Winter.
One of the best parts of my job is when we have the opportunity to share a new Dockers® collection with the European press. It’s always fun and enlightening to see the response.At Munich’s Goldberg Studios, we debuted our Fall/Winter 2012 collection to fashion reporters for Uomo Vogue (Italy), GQ (Spain, Italy and UK), Esquire (Spain and UK), and others. Also on hand, a bevy of German journalists – from Playboy, to Men’s Health, X-Ray to FHM.Name drop? Me?
Posted By: Howard Mutti-Mewse, Dockers® Europe |
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Apr 19 2012
The Alpha Khaki Backstory
We knew Dockers® Alpha Khaki was a hit when a friend -- who hadn't tried on Dockers® in years -- bought a pair ... and then tweeted about it!So we reached out to the head of Dockers® global design -- Doug Conklyn -- to find out what makes the Alpha so cool.See what he had to say in this video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 19 2012
Wear the Pants. Again. And Again.
This Thursday is World Water Day. And we’re trying something interesting in our offices and stores around the world.Starting today, for five days, employees and store associates will be asked – not required – to wear the same pair of jeans or khakis every day.In the picture above, that’s a sponge, securely attached to someone’s jeans. If they wash them, the sponge expands – and everyone will know!
Posted By: Michael Kobori, Vice-President, Sustainability, Levi Strauss & Co. |
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2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
