LS&Co. Unzipped
Apr 14 2011
Here Comes...
I’m excited to share that the dENiZEN™ brand is leaping across the Pacific Ocean to expand its reach to two new markets – the United States and Mexico.We launched just last year in Asia, and consumer reaction here has paved the way for this critical expansion of Levi Strauss & Co.’s newest brand.dENiZEN™ started with a strong vision – a global jeans brand for a new generation. We’re thrilled that consumers in even more markets will have a chance to experience the brand’s modern, stylish products.
Posted By: Aaron Boey, President, Denizen Brand |
 |
Feb 04 2011
Happy Lunar New Year!
Before the newness slips away, we want to wish everyone a Happy New Year!
The Lunar New Year is now underway, with festivities and parades taking place in the Asia-Pacific region and around the globe.
This is especially noteworthy for us for a couple of reasons. Our hometown of San Francisco has one of the largest Asian communities — outside Asia Pacific — in the world. Plus, Hong Kong is the headquarters of our newest brand, Denizen, which recently launched in China, India, Singapore and Korea.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. |
|
2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
