LS&Co. Unzipped
Feb 04 2011
Happy Lunar New Year!
Before the newness slips away, we want to wish everyone a Happy New Year!
The Lunar New Year is now underway, with festivities and parades taking place in the Asia-Pacific region and around the globe.
This is especially noteworthy for us for a couple of reasons. Our hometown of San Francisco has one of the largest Asian communities — outside Asia Pacific — in the world. Plus, Hong Kong is the headquarters of our newest brand, Denizen, which recently launched in China, India, Singapore and Korea.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. |
|
2010You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
