LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 04 2011

Happy Lunar New Year!

Before the newness slips away, we want to wish everyone a Happy New Year!

The Lunar New Year is now underway, with festivities and parades taking place in the Asia-Pacific region and around the globe.

This is especially noteworthy for us for a couple of reasons. Our hometown of San Francisco has one of the largest Asian communities — outside Asia Pacific — in the world. Plus, Hong Kong is the headquarters of our newest brand, Denizen, which recently launched in China, India, Singapore and Korea.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Sep 23 2010

Mixing Coca-Cola and Absolut

No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.

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Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co.

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