LS&Co. Unzipped
Mar 27 2012
The Most Beautiful Beach?
We are in Mexico for the second season of the We Are Explorers campaign. The two Denizen® Explorers for this trip are Peter Xu, a fashion blogger form China, and Nosheen Abbas, a reporter from Pakistan.
Posted By: Lance Diaresco, Denizen® Brand Marketing |
 |
Mar 20 2012
We Are Explorers: In Living Color
Denizen® Explorers Lorena and Nawed were hit by a wave of colorful inspiration. Literally.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Mar 13 2012
We Are Explorers: Camel Polo. Seriously!
Our Denizen® Explorers travel through the deserts of Jodhpur, India. Watch how Lorena (motorcross champion from Mexico) and Nawed (popular DJ from Mumbai) get their inspiration for their musical jeans. That’s right, musical jeans!
Posted By: Lance Diaresco, Denizen® Brand Marketing |
|
Mar 01 2012
We Are Explorers
I’ve got to say that I’m impressed with the winners of the Denizen® brand’s We Are Explorers casting call. For instance, meet Lorena Garal. That's her on the left in the picture above. A resident of Mexico City, Lorena's 25 and a competitive motocross racer.And then there’s Nawed Khan, above right, a 30-year-old music producer from Mumbai, India. He’s one of the biggest names in India’s nightlife music scene and one of the first Indian DJs to enjoy international success.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Feb 29 2012
Care For Our Planet
It’s easy to get caught up in all the talk about environmental sustainability and, then, wonder what you can do to really make a difference.Truth is, you don’t have to buy a hybrid vehicle or put solar panels on your roof. You can start with something simple: changing the way you do your laundry.We’ve been talking about this ever since Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jan 31 2012
Do Models Eat Pizza?
Do models eat pizza? That’s the question our Denizen™ colleagues asked.And they found the answer while shooting the brand’s Asia-Pacific Spring & Summer 2012 campaign.You’ll find the answer in the video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Oct 28 2011
Music-Making Moves
This is pretty cool. Japanese electronic engineer and DJ Daito Manabe has found a way to turn body movement into music.To do this, Daito uses electronic sensors and music software that he programmed himself. In this video, he and his friends manipulate and create music simply by moving their bodies and dancing. The music results from each dancer's style and movement, making it unique.The clothes are from the Denizen™ brand, which worked with Daito in Japan to create this video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Aug 26 2011
The Launch Party: Reinvented
Acting. Expressing. Being. Transforming.This is what the young creative minds of the dENiZEN™ D-5 marketing campaign did at our launch party in Mexico City on August 17.We celebrated the official arrival of our youngest brand in Mexico with a launch party at the warehouse-turned-underground-nightspot, Patrick Miller, and an interactive catwalk with the latest styles from the dENiZEN™ brand.
Posted By: Martha Fuentes, Consumer Marketing Coordinator, Levi Strauss Mexico |
|
Jul 08 2011
Like Denizen.
In just two days, the company that invented blue jeans brings its new brand to the U.S. We think that’s pretty cool.In case you haven’t heard, the new brand is Denizen™, launched a year ago in Asia and now arriving in the Americas – in both the U.S. and Mexico.In the States, the brand will be available Sunday, July 10, exclusively at Target. Each member of family can find great-fitting, great-looking Denizen™ jeans. The selection of fits and finishes are authentic and varied -- a perfect fit for today's lifestyles.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Apr 14 2011
Here Comes...
I’m excited to share that the dENiZEN™ brand is leaping across the Pacific Ocean to expand its reach to two new markets – the United States and Mexico.We launched just last year in Asia, and consumer reaction here has paved the way for this critical expansion of Levi Strauss & Co.’s newest brand.dENiZEN™ started with a strong vision – a global jeans brand for a new generation. We’re thrilled that consumers in even more markets will have a chance to experience the brand’s modern, stylish products.
Posted By: Aaron Boey, President, Denizen Brand |
|
2013
