LS&Co. Unzipped
Dec 15 2011
Downey Down Under, With Denim
Have you ever had the experience of going to a foreign country and once you hit the streets you suddenly felt absolutely at home? That was my experience on a recent trip to Australia.I've just returned from Down Under. My traveling partners? Four pairs of vintage Levi’s® jeans: the XX, the 501® jean from 1879, also called The World’s Oldest Pair of Jeans; the Nevada, found in a dusty mining town; Lady Levi’s® jeans worn at an Arizona dude ranch in the 1930s; and a fun pair of girl’s striped flares from 1969.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Oct 21 2011
It's...Lynn Downey-san!
If you’ve ever wondered what it’s like to be treated like a movie star, just take some really old vintage Levi’s® jeans to Japan.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Oct 18 2011
A Blank, Black Canvas
If you use clothing to display your personal attitude and individuality, Levi’s® has just provided a blank, black canvas.That’s the idea behind Levi’s® Monochrome Capsule collection, which focuses on clean simple styles and a dark color palette that includes Black Point, Slam Grey and Petrol Blue. The monochromatic theme is carried out with tone-on-tone stitching, and the zipper, leather patch and metal buttons are all black.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 06 2011
More Jeans. Less Water.
I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.It's this belief that has led me through my career. And to Levi's. To change things.Let me give you an example.Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Aug 18 2011
Our Jeans. Your Pictures.
We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 19 2011
The Birth of Blue Jeans
138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans. We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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Sep 16 2010
We're Surrounded. (And It's a Good Thing.)
If there’s anything I like less than moving, I can’t think of it right now. Oh, okay. War. Pestilence. Hunger. Stuff like that. But moving isn’t far behind. Even the obligatory moving cuisine of beer and pizza can’t make the badness go away.We’ve just wrapped up moving day at the home office of Levi Strauss & Co. Many of my colleagues and I had been holed up in temporary quarters – just across the way here at Levi’s Plaza – while workers fully renovated the main building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
Posted By: Genevieve Sexton |
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Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern |
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Jun 02 2010
Lee's Levi's®
American Idol’s latest winner, Lee DeWyze, is expected to hit Billboard’s Hot 100 chart today. No matter where his cover of U2’s “Beautiful Day” lands, we can guess what he’ll be wearing when he hears the news: Levi’s® jeans.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
