LS&Co. Unzipped
May 08 2012
A Beautiful Ballet -- in Levi's® Jeans
If you need a lift today, here it is.Our Levi's® brand colleagues in Korea recently worked on a video with the Korea National Ballet to demonstrate Levi's® Stretch to Fit jeans.The woman in the video is classically trained Kim Li Hoe. The man, with a bboy -- or breakdance -- background, is Lee Dong Hoon. Together, they create magic on the streets of Seoul.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 05 2012
Lost Luggage? No Problem!
We love hearing from our consumers, whether they seek help or want to share a story. Will Roman recently contacted us about a trip he took where he went one way ... and his luggage went another. Fortunately for him, he was wearing his Levi's® jeans. Here's his story:
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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Apr 03 2012
A Fashion Icon
Time magazine has picked its 100 most influential fashion icons, dating back to 1923, when the magazine began. And we're proud to say that our founder, Levi Strauss, has made the cut! Here’s what Time had to say:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 02 2012
Coolest Job in the West?
Editor's note: Cowboys & Indians magazine recently interviewed our own historian, Lynn Downey. Read on -- and click through -- to see what Lynn has to say about her oh-so-cool work.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 30 2012
Mike's Levi's®
We get letters.Working in Consumer Relations, of course, that makes sense. And a recent one made our day.On Christmas Day 1983, Mike MacDonnell got his first pair of Levi's®. That's him, pictured above, reading the jeans label on that Christmas morning.Mike recently wrote that his older stepbrother gave him the jeans, even going so far as to let Mike pick them out at the San Jose, Calif., Miller's Outpost before he wrapped them to put under the tree.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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Mar 22 2012
My Dirty Little Habit. And Matt Damon!
Today is Thursday, World Water Day. And today, I’m wearing the same jeans I was wearing Monday. And Tuesday. And Wednesday.And on top of that, I haven’t even washed them.It’s a dirty little habit.Fortunately, I’m joined by my Levi Strauss & Co. colleagues around the world. We’re celebrating the World Water Day by trying something a little different.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Mar 20 2012
We Are Explorers: In Living Color
Denizen® Explorers Lorena and Nawed were hit by a wave of colorful inspiration. Literally.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 12 2012
Inspired?
The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch.Ever been there?Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature.So ... what did the Levi's® designers do with this inspiration?
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles |
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Jan 05 2012
Like We Said...
The whole idea behind our Care Tag for Our Planet is to encourage consumers to reduce the environmental impact of caring for their jeans. Our message is wash your clothes less often, wash in cold water, line or air dry, and donate unneeded clothes.A student at the Melbourne School of Design recently did some research on the whole "wash-less" approach. Turns out, it works just fine!Check out what Masters candidate Tulia Jack discovered -- in this video by the University of Melbourne.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
