LS&Co. Unzipped
Nov 13 2012
Commuter's a Global Winner
The 2012 Global Fashion Awards are intended to recognize and reward brilliance in fashion and retail design across the globe. The awards are staged by fashion forecaster WGSN.A new award category this year is the Denim Design Team, and WGSN's description laid out the challenge for the competitors very well:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 19 2012
Made of Garbage
On the heels of this week's announcement of Levi's® Waste<Less™ collection -- jeans and jackets made partly from recycled plastic bottles and trays -- comes this piece in Bloomberg BusinessWeek. Reporter Susan Berfield writes how the brand's new made-from-waste product aligns with the company's overall approach to sustainability:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 17 2012
Old Bottles, New Levi's®
Try this on for size.Come January, the Levi’s® brand will introduce a new collection of denim, made partly from post-consumer waste – specifically recycled plastic bottles and food trays.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 10 2012
What's the Difference?
If the new Levi’s® store in Tokyo’s Shinjuku district looks different from nearby stores, there’s a reason.The simple, refined aesthetic sets the store apart. Natural and materials, including wood, leather and metal, are matched with vintage furniture and lamps. Those aspects, along with the resulting industrial look and feel, reinforces the Levi’s® brand’s commitment to sustainability and craftsmanship.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 14 2012
Our Bootcut Skinny is Different
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique. Here’s how Jill Guenza, Levi’s brand Women’s Design, puts it:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 05 2012
Thar's History in Our Jeans
Couldn't help but want to call your attention to an article in today's San Francisco Chronicle, highlighting the work of our company historian, Lynn Downey. That's Lynn in the Chronicle picture above, by photographer Yue Wu, holding the world's oldest pair of Levi's® 501® jeans.See more pictures and reporter Ellen Lee's Q&A with Lynn here.Image: Yue Wu / San Francisco Chronicle
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 05 2012
Going, Going...
How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?Not surprisingly, both groups have autographed Levi’s® clothing.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 01 2012
Blue Jeans, Reborn
When Pete Goldlust reached out to us about his recycled denim art, we weren’t sure what to think. But we certainly didn’t expect anything as colorful as this!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 25 2012
Happy Birthday, Bridge!
Our hometown of San Francisco is abuzz this weekend.Why?It’s the official 75th Anniversary Celebration of the Golden Gate Bridge.If you’ve visited here, surely you have a picture of the iconic structure. No trip to the City by the Bay is really complete without one.We actually have something in common with the bridge beyond the fact that we share a hometown. Rivets.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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2013
