LS&Co. Unzipped
May 29 2013
Miles of Made & Crafted™
My current favorite jeans are a pair of Levi’s® Made & Crafted™ that I’ve had only a few months. They fit perfectly. And as long as I can refrain from the Halloween candy that has somehow shown up in the office in the month of May, I hope to wear them for a long, long time.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 24 2013
It's a Wrap, Brad
As we wrap up our week marking the 140th birthday of the blue jean – our Levi’s® 501® jean, by the way – we thought we’d call your attention to a post by the Canadian site, The Loop.The folks there decided to celebrate by putting together what they think are the most iconic Levi’s® ads of all time.Check ‘em out here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 22 2013
An Amsterdam Afternoon
Everywhere I've gone on this 501® jeans anniversary road show, I’ve worked with wonderful Levi Strauss & Co. colleagues. Amsterdam was no exception. Since this was my first visit there, being able to see it through the eyes of our team members made it doubly rewarding.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 03 2013
Historic Beijing, With Historic Jeans
From the 1930s to the 1950s, a San Francisco nightclub called The Forbidden City entertained locals and tourists with Chinese-themed music, dancing and costumes. The Forbidden City, of course, is the name of the imperial palace in Beijing, today a popular historic attraction, and another stop on my 501® Road Show.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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May 01 2013
Shanghaied with Lynn
This was my first trip to China. And given the many historic links between San Francisco, the home of Levi Strauss & Co., and China, it was an opportunity to see things I’d heard about all my life.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. |
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Apr 12 2013
100% Authentic (And 29% Recycled Plastic)
For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.To that, they’ve added recycled plastic.The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Apr 11 2013
Denim Beyond Expectations
Sometimes life completely exceeds your expectations. That’s how I feel at the culmination of our first designer-in-residence program with the Rhode Island School of Design (RISD).
Posted By: Nada Grkinich, Merchandising and Design, Levi's® Brand |
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Apr 04 2013
Running With the Devil
This morning I ran the Devil Dash in Boulder City, Nev., a 5K course featuring mud, barbed wire and other obstacles. I wore a pair of Levi’s® 510s™ to help avoid rope burns, cuts, and scratches on the obstacles.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 16 2013
Of Spokes and Threads
Cyclist or not, if you've discovered the Levi's® Commuter collection, you know it's pretty impressive.The collection is now back for a new season. And it features, among other products, new cargo pants and shorts. You'll also find a variety of colors and washes.Most importantly, the Commuter still features the fabric performance details you've come to expect -- including water resistance, reflectivity, moisture wicking and just enough stretch to make all your urban commutes a lot more comfortable.Enough with the words. These pictures speak for themselves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 09 2013
Levi Strauss, Esq.
Esquire has always been one of my favorite magazines. I started reading it in college – too long ago to think about – and now subscribe on my iPad. Clearly, Esquire has evolved and stands the test of time.Same could be said, I think, of Levi’s®. And I was happy to see two of the brand’s products on Esquire’s online Shopping Guide feature, The Best Jean Jackets for Spring.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2011You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
