LS&Co. Unzipped
Feb 15 2013
Lucky in Levi's®
I flew off the back of the bike and slid for about 200 yards. The fall gave me a concussion, a severely broken hand, bruised ribs and some scrapes.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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Feb 12 2013
Be a Part of 501® History!
Who knew?When Levi Strauss and Jacob Davis decided to use rivets to hold together the work pants they made for hard-working Western pioneers, they invented the first blue jean. Little did they know that the Levi’s® 501® jean would become an American icon, loved by generation after generation.And it’s safe to say, no other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. They are the resilient and defining wardrobe staple of cultural leaders from presidents to musicians to movie stars.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Feb 06 2013
Learning in Levi's®
When I was barely a teenager, I started working on the ranches and in the mountains near Steamboat Springs, Colorado.I learned to shoe horses, break horses, cut and stack hay, and plant and harvest oat fields.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 01 2013
Looking Good, Garbage!
The jeans and jacket you see here have something in common with that plastic bottle in your hand.What is it? That plastic bottle in your hand.Today, the Levi's® brand launches its new Waste<Less™ denim collection.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 24 2013
Fashion. Innovation. And You.
It’s not every day that you get to build and staff a laboratory dedicated to innovation. From scratch. For me, it’s a dream come true.What may be interesting to some, is that this innovation lab belongs to Levi Strauss & Co., and not some Bay Area high-tech firm.My name’s Bart Sights, and I’ll be directing the company’s Innovation Lab. For the past three years, I’ve been leading our global product development center in Corlu, Turkey.
Posted By: Bart Sights, Director, Global Development Network, Levi Strauss & Co. |
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Jan 16 2013
Give Me Liberty!
Liberty of London is known for, among other things, its floral prints. Levi’s® is known for inventing -- and, then, innovating -- the blue jean. Put the two together and you have a collection that Glamour says could "rock your world."Not bad, eh?
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Jan 09 2013
The Groom Wore Blue (Jeans)
As a Levi’s® merchandise coordinator, it’s not often I get to help dress a wedding party, but that’s just what happened to me recently.I was working at Macy’s Oak Court store in Memphis, Tenn., when groom Nick Seccombe and three of his groomsmen approached, looking for wedding wear. They weren’t passing through the Levi’s® section on their way to buy or rent tuxedos. Nick knew exactly what he wanted.
Posted By: Noreen Berney, Levi's® Merchandise Coordinator, Memphis, Tenn. |
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Jan 02 2013
Dress It Up
In London, New York and Tokyo, the Levi’s® brand recently introduced its 2013 Spring & Summer line to fashion editors from around the world.The London press preview took place at the Farmiloe, a beautiful industrialized building in Central London. Artistic, curated vignettes brought each product story to life in a unique way and featured Levi's® Red Tab, Made & Crafted and Levi's® Vintage Clothing collections.No matter what the New Year brings, it’s always nice to have something beautiful to anticipate.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 27 2012
Looking Back, Pt. 2
As we speed toward 2013, it’s hard not to glance at the rearview mirror to see what we’re leaving behind – in our personal lives, professionally and in the world around us.In this post, we take a quick look back at some highlights from Levi Strauss & Co., as captured in the second half of 2012 on LS&Co. Unzipped. (We looked at the first half in our previous post.)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 13 2012
Commuter's a Global Winner
The 2012 Global Fashion Awards are intended to recognize and reward brilliance in fashion and retail design across the globe. The awards are staged by fashion forecaster WGSN.A new award category this year is the Denim Design Team, and WGSN's description laid out the challenge for the competitors very well:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
