LS&Co. Unzipped
Nov 16 2012
The Biker, Oil and Leather
Levi’s® Vintage Clothing digs deep into the Levi’s® archives to capture and reproduce iconic garments from bygone eras. For Fall 2012, they're paying tribute to the rebellious spirit and renegade style of the American biker.The era? Think early 1950s, when the term "biker" became associated with a two-wheeled lifestyle. The fashion? White t-shirt, black leather jacket and the 501® jean.As part of its tribute, Levi’s® Vintage Clothing invited artists and illustrators from around the world to customize black leather motorcycle jackets from its seasonal collection.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
 |
Jul 06 2012
OBEY Mr. ANDRE
The new Levi’s® brand Champs-Élysées store is a great place to find not only the brand’s best product, but also a showcase of some pretty fantastic art.In an earlier post, French Ties, we showed you the work of U.S. artist Shepard Fairey – he of Obey fame – and France's Mr. ANDRÉ currently on display at this Paris flagship. Now, we have a behind-the-scenes video of what went into making it.It’s a fun couple of minutes. Have a look…
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jun 15 2012
French Ties
We’ll let the pictures from Levi’s® new Champs Elysees store do most of the "speaking," but you need the backstory.Last night, the Levi's® brand launched its second “Vive Les Friends” collaboration -- both to mark the opening of this new flagship store, but to also celebrate the long-time cultural connection between the United States and France.The “friends” in this collaboration are artists Shepard Fairey (pictured left, below) and Mr. ANDRE (right, below).
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jun 01 2012
Blue Jeans, Reborn
When Pete Goldlust reached out to us about his recycled denim art, we weren’t sure what to think. But we certainly didn’t expect anything as colorful as this!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles |
|
Nov 08 2011
The Amazingly Creative Sagmeister
One of the best parts of my work is interacting with amazingly creative people – at Levi’s® and beyond.In the “beyond” category, Stefan Sagmeister is up at the top. The Austrian-born artist is one of the most original graphic designers of his generation. And over the past several years, we’ve been lucky enough to work with Stefan on several projects.
Posted By: Len Peltier, Vice President, Marketing Creative Direction, Levi's® Brand |
|
Mar 31 2011
Andy Warhol, Statuesque in Levi's®
Gothamist.com summed it up well: Andy Warhol is getting an extension on his 15 minutes of fame.Yesterday evening, “The Andy Monument” was unveiled in New York’s Union Square, in front of Warhol’s Factory Studio of the 1970s and ‘80s.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Feb 24 2011
We Get Letters: From a Brooklyn Artist
Randy Wray is an artist and a fan of Levi’s® jeans. He merges the two in his Brooklyn home, creating works of art from recycled denim and so much more.Randy recently shared some pictures of his works, as well as some words describing what he does. We thought you might like to see them. His work reminds us of a recent recycled denim case study we developed in partnership with the San Francisco Art Institute.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Feb 10 2011
Hooray for Hollywood...and Levi'® Jeans!
If you work for Levi’s® – or even if you don’t –
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
|
Feb 08 2011
Pas de Denim
In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise.And precision is what ballet is all about, right?The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band. It’s for the New Orleans Ballet Association. The costumes are by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
2013
