LS&Co. Unzipped
May 15 2012
And the Beats Go On
Given its San Francisco roots, it’s no surprise that the Dockers® brand should harken back to its West Coast origins for inspiration. That’s certainly the case with the brand’s new Art of Khaki collection.
If the mod check shirting looks familiar, it’s likely because you’ve seen an image of Jack Kerouac or Lawrence Ferlinghetti or one of their Beat Generation contemporaries wearing one. (We own no rights, so you’ll have to Google it yourself.)
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 11 2012
Bonjour!
This morning in Paris, the Levi’s® brand opens the doors to its newest flagship store, located at 76 Champs-Élysées.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 10 2012
Try It, You'll Like It!
In the ongoing intrastate rivalry between San Francisco and Los Angeles, there’s one category in which compact San Francisco has a definite advantage: bicycling to work.
At least, that’s my perspective.
Posted By: Grant Saltarelli, San Francisco Hub Marketing, Levi's® Brand | ||
Tags: Fashion, Levi Strauss & Co., Levi's®, Social Responsibility, Style, Sustainability | ||
May 10 2012
A Bicycle Friendly Business!
San Francisco today – Bike to Work Day – presented Levi Strauss & Co. its Bicycle Friendly Business Award.
The first-of-its-kind award recognizes the company – and four others in the city – for its innovative and effective programs encouraging employees to bike to work. In our case, this includes free bicycle parking, a changing room, lockers and showers.
Bicycling is also part of our business – with the Levi’s® Commuter Series of innovative clothing, designed by cylists, for cyclists.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 08 2012
A Beautiful Ballet -- in Levi's® Jeans
If you need a lift today, here it is.
Our Levi's® brand colleagues in Korea recently worked on a video with the Korea National Ballet to demonstrate Levi's® Stretch to Fit jeans.
The woman in the video is classically trained Kim Li Hoe. The man, with a bboy -- or breakdance -- background, is Lee Dong Hoon. Together, they create magic on the streets of Seoul.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 03 2012
Build-A-Bike
If you’ve ever built a bicycle – perhaps in the wee hours of your child’s birthday morning – you know it can be a bit of a challenge.
That didn’t stop more than 50 Levi Strauss & Co. employees from signing up for the YBike volunteer project on the company’s annual Community Day today.
YBike is a San Francisco YMCA youth program, which introduces the responsibility and freedom that bicycles bring to urban kids who might otherwise not know.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., Social Responsibility, Sustainability | ||
May 03 2012
Community Day - From Weeds to Whales
I’m proud to say that, today, I’ll be one of thousands of my colleagues around the world volunteering in their communities.
This is Community Day at Levi Strauss & Co.
My colleagues and I will take the day off from our regular jobs to serve local nonprofits at 168 projects in 71 locations.
Posted By: Avi Rose, Levi Strauss & Co. Employee and Volunteer | ||
Tags: Levi Strauss & Co., Social Responsibility, Sustainability | ||
May 02 2012
Levi’s® Jeans. Well Worn, Well Read.
In July of 1885 a worn-out Harvard graduate named Owen Wister had a nervous breakdown. His doctor advised him to head out West to improve his health, so he traveled to a Wyoming cattle ranch. Surrounded by jaw-dropping scenery, cowboys who slammed down whisky in saloons, and gamblers who fleeced the unwary, the enchanted Wister went back home a new man. He made more trips West and, encouraged by his friend Theodore Roosevelt, Wister began to write stories and novels about the people and places that had inspired him.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: | ||
Apr 30 2012
Profits & Principles, By Design
Here’s a striking bit of information I hadn’t heard until seeing it reported Thursday in Women’s Wear Daily: 90 percent of a product’s environmental impact is determined in the design stage.
The observation came from Vincent Stanley of Patagonia, a company long recognized as a leader in the area of sustainable business.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Apr 27 2012
The Urban Commute -- Made Better
I get a kick out of San Francisco’s commuter cyclists. I admire their daily bravery. A 25 or 30-pound bicycle vs. a 1.5-ton sedan. You do the math.
Of course, I did go slack-jawed when I saw a cyclist cruising along a busy street last week with both hands on his smart phone, leaving none for his handlebars. I didn’t notice, but I hope he was wearing a helmet.
Where am I going with this? To Levi’s® Commuter Series, of course!
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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