LS&Co. Unzipped
Jun 14 2012
Did You Know?
“I’m a jeans and tee-shirt kind of guy.”
Imran Kahn is also a star, very familiar to audiences in India. He’s known for his television programs and movies.
And for his design collaborations.
Imran has now unveiled his second collaboration with our Denizen® brand in India.
“The Imran Khan Collection” is a co-created range of denim, tees and shirts for men, influenced by Imran’s personal style and sense of fashion – fun and casual.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Jun 12 2012
Wear 'Em, Cowboy!
When Levi Strauss & Co. created blue jeans in 1873, the company knew that the first to snatch up the new pants would be hard-working western men: miners, lumbermen, farmers and ranchers, to name a few. Cowboys were also on this list, but company managers had no idea how iconic the image of the American cowboy would prove to be. Nor did they foresee how the cowboy would take Levi’s® 501® jeans and make them into a Western icon all their own.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
Jun 07 2012
Dreams of Fashion Design, Tomorrow.
When it comes to fashion design, a lot of people’s opinions about the industry are shaped by popular culture and the media – what they see on shows like Project Runway or the snarky comments made about celebrities’ red carpet choices.
Sure, that can be fun stuff, but it’s a cheap kind of fun – sort of like a sugar high – with little redeeming social value. And it detracts from what fashion design can be, at its best: a merger of art, innovation, technology, science and sustainability.
Posted By: Paul Dillinger, Senior Director, Dockers® Global Design | ||
Tags: Dockers®, Fashion, Levi Strauss & Co., Social Responsibility | ||
Jun 05 2012
Going, Going...
How much would you pay for a Levi’s® jean jacket autographed by the Rolling Stones? Or one signed by the cast of the U.S. TV musical, Glee?
Not surprisingly, both groups have autographed Levi’s® clothing.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Jun 01 2012
Blue Jeans, Reborn
When Pete Goldlust reached out to us about his recycled denim art, we weren’t sure what to think. But we certainly didn’t expect anything as colorful as this!
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
May 30 2012
A Perfect Fit for the Levi's® Brand
You may have heard that we’ve just named a new president of Levi’s® brand: James Curleigh.
This was a critically important decision for us. And I want to tell you why I think James is the perfect fit for this iconic brand – and vice versa. If you’ve had the chance to hear him speak, and if you know anything about the Levi’s® brand, I think you’ll know what I mean.
Posted By: Chip Bergh, President & CEO, Levi Strauss & Co. | ||
Tags: Levi's® | ||
May 25 2012
Happy Birthday, Bridge!
Our hometown of San Francisco is abuzz this weekend.
Why?
It’s the official 75th Anniversary Celebration of the Golden Gate Bridge.
If you’ve visited here, surely you have a picture of the iconic structure. No trip to the City by the Bay is really complete without one.
We actually have something in common with the bridge beyond the fact that we share a hometown. Rivets.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Denim, Levi Strauss & Co., Levi's® | ||
May 23 2012
A Woman Who Makes Our Clothes
It takes one motorboat ride and a half-hour walk through the Guatemala highlands to get to my job every morning, but I wouldn’t trade it for anything in the world.
My name is Delia Mendoza. I work for Mercado Global, a cutting-edge nonprofit, Fair Trade organization that connects indigenous Guatemalan women like me to sales opportunities in the United States.
Posted By: Delia Mendoza, Mercado Global | ||
Tags: Foundations, Levi Strauss & Co., Levi Strauss Foundation, People, Planet, Social Responsibility, Style, Sustainability, Worker Rights | ||
May 20 2012
Birth of the Blue Jean
Today, May 20, is what we call the “birthday of blue jeans” – the date Levi Strauss & Co. and Reno, Nevada tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. That was 139 years ago.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
May 17 2012
Picture Yourself in Our Jeans
One of the great things about working here at Levi Strauss & Co. is the connection so many of you have had with our products over our long history..
The Levi’s® brand is recognizing that on its Facebook page with its new historic timeline. On the timeline, you can learn everything about the company, from its founding – in 1853 – all the way to the brand’s latest, innovative products.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi's® | ||
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