LS&Co. Unzipped
Aug 05 2012
Thar's History in Our Jeans
Couldn't help but want to call your attention to an article in today's San Francisco Chronicle, highlighting the work of our company historian, Lynn Downey. That's Lynn in the Chronicle picture above, by photographer Yue Wu, holding the world's oldest pair of Levi's® 501® jeans.
See more pictures and reporter Ellen Lee's Q&A with Lynn here.
Image: Yue Wu / San Francisco Chronicle
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 03 2012
This is a Pair of Levi's®.
This is a pair of Levi's®, buttons and rivets and pockets and cuffs, and the thread that holds it together.
When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;
It's the thread in your seams that's tied to your dreams.
It's the sole in your feet that keep the beat;
You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., Levi's®, Style | ||
Jul 31 2012
Turning the Tide Together
A bit of history was made last week in Washington, DC, as the world saw the International HIV/AIDS Conference return to the United States for the first time in twenty years. And as leaders in the response to this global epidemic, Levi Strauss & Co. and the Levi Strauss Foundation were honored to bring our pioneering spirit to the event.
Posted By: Daniel Lee, Executive Director, Levi Strauss Foundation | ||
Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Jul 26 2012
Carrying the Baton -- For Progress
Progress. In a word, that’s what this year’s International AIDS Conference is all about.
This year, for the first time, scientists can see the real possibility of the end of HIV/AIDS in our lifetime.
Progress is also the reason why the conference is being held in the United States, after more than two decades of being held oversees. You see, until recently the U.S. did not allow travelers with HIV to enter into the country, under a ban imposed in 1987. The U.S. government lifted the ban in 2010.
Now, it’s our turn to carry the baton of progress.
Posted By: Helga Ying, Governmental Affairs & Public Policy, Levi Strauss & Co. | ||
Jul 23 2012
What Would the End of AIDS Mean to You?
… the end of sadness for many people around the world … saving a lot of lives including my good friend … a cure for my step sister and her little girl, so they can have happy full lives These are the very heartfelt answers we received when we polled Levi’s® retail employees from the US, Canada, Mexico and Brazil about what the end of AIDS would mean to them. On Saturday, we unveiled our second AIDS Memorial Quilt panel to the public on the National Mall in Washington, D.C., at the International AIDS Conference, the most attended HIV/AIDS conference in the wor
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Tags: Equality, Levi Strauss & Co., LS&Co, People, Social Responsibility | ||
Jul 20 2012
Doubling Down – on People – in Las Vegas
There are few safe bets in Las Vegas, but this week, my colleagues and I found one. And it wasn’t on a roulette wheel.
The retail store field leaders from across Canada, Mexico and the U.S. – nearly 200 total – gathered here for our annual Field Leadership Conference aimed at preparing us for the all-important back half of the year.
Posted By: Amy Hansell, Communications Specialist, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., LS&Co, People, Social Responsibility | ||
Jul 20 2012
Been There.
One of the facts we tout here at Levi Strauss & Co. is the fact that our products are sold in more than 110 countries around the world. We think that’s significant.
But it’s also worth noting that doing business outside the United States is nothing new for this company. In fact, we have been operating beyond the U.S. borders for at least 150 years.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co. | ||
Jul 20 2012
Levi's® Commuter: Form. Function. Cycling.
"Commuters were already wearing our jeans; we just wanted to offer them a little something extra...."
That's what Levi's® Commuter Series designer Jewon Yu told Hypebeast about the brand's cycling-inspired performance wear. Read the full interview here. And check out the latest video, showing the Commuter Series in urban action.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: | ||
Jul 17 2012
Nature Knows
As we grapple with sustainability challenges, we often forget that we’re not the first organisms learning to live here for the long haul. All organisms on Planet Earth have found a way to fit in – and interact – with others in a way that creates conditions conducive to life.
As humans, we can learn from those organisms.
Here at Biomimicry 3.8, we’re working with designers and others at Levi Strauss & Co. to bring biology to the design table. We believe nature can provide insights into sustainable design practices. And we love to watch as people reconnect with nature.
Posted By: Janine Benyus, Co-founder and Institute Board President, Biomimicry 3.8 | ||
Tags: Levi Strauss & Co., LS&Co, Product, Social Responsibility, Sustainability | ||
Jul 12 2012
Peddling the Commuter in Japan
If you’re a cyclist in Japan, odds are you know Cherubim, one of the most respected handmade bicycle brands in that country.
It makes sense that when the Levi’s® brand brought its Commuter Series performance wear to Japan, it would turn to Cherubim – and its chief builder, Shin-Ichi Konno, whose father started the company in 1965.
Shin-Ichi’s charge? Design the Levi’s® Commuter Concept Bike that embodies the essence of the Levi’s® Commuter Series, namely form, function and cycling. This video captures his approach.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
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