LS&Co. Unzipped
Mar 13 2013
On Top of the World
Even in one of the most remote parts of the world, the power of the Levi’s® brand is clear. Read on, and you'll see what I mean.
Packing -- and, later, wearing -- a toasty Levi’s® down jacket from Japan (1999 Alaska Range), Raju Vrm, Levi’s® Commercial Operations for South Africa, made company history in Tanzania.
Posted By: Clara So, Corporate Affairs, Singapore, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
Mar 09 2013
Levi Strauss, Esq.
Esquire has always been one of my favorite magazines. I started reading it in college – too long ago to think about – and now subscribe on my iPad. Clearly, Esquire has evolved and stands the test of time.
Same could be said, I think, of Levi’s®. And I was happy to see two of the brand’s products on Esquire’s online Shopping Guide feature, The Best Jean Jackets for Spring.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Mar 08 2013
An Old Friend in a New Light
A new offering from the Levi’s® brand this season is called the Artisan Blanket Collection.
To create the collection, designers turned to handcrafted, quilted Indian blankets. The blanket fabrics and colorful yarns were hand dyed and embroidered using local graphics and repurposed into beautiful garments, pieced together with twills and chambrays, then over-dyed in raw indigo.
Each style is made from vintage blankets and infused with handcrafted elegance, resulting in unique items you’ll treasure.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Mar 01 2013
Tracking Down an Early Consumer
I traveled to the town of Wickenburg, Ariz., ten years ago for the first time. I went because I was obsessed with a pair of vintage jeans we have in the company Archives.
The pair is now on display in the atrium of our San Francisco Headquarters -- part of an exhibit on the 140th anniversary of the 501® jeans. The jeans belonged to a hard-working miner named Homer Campbell.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Denim, Levi Strauss & Co., Levi's® | ||
Mar 01 2013
Birthday Week!
This week, Levi Strauss would have turned 184 years old. In honor of this occasion, I thought I'd share four fun and interesting things you might not know about the founder of Levi Strauss & Co. and co-inventor of the blue jean.
The Great Impersonator?
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Feb 22 2013
In Good Company
You’ve heard us talk a lot about sustainability on this blog. With the company’s commitment to building sustainability into everything we do, there’s often a lot to talk about. Although we do understand that actions speak louder than words.
That said, in sharing news about our sustainability work, we’ve recently found ourselves in good company.
We are among the top companies in terms of “best practice social media sustainability communication,” as published in the SMI-Wizness Social Media Sustainability Index.
Quoting the report on Levi Strauss & Co.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Dockers®, Levi Strauss & Co., Levi's®, Social Responsibility | ||
Feb 20 2013
Post Cards from Guangzhou
Lewis Carroll once wrote, “…all that is really worth doing is what we do for others.”
It’s true, you know. And it’s one of the reasons I enjoy working at Levi Strauss & Co. – because of the company’s commitment to the communities where we work and live.
And that includes near Guangzhou, China. Here’s what I mean…
Back in December, as part of our Giving Back at the Holidays, a group of employees, led by my colleague Ray Yang, decided to help some rural children.
Posted By: Rosalind Chu, Levi Strauss & Co. Community Affairs, Singapore | ||
Feb 15 2013
Lucky in Levi's®
I flew off the back of the bike and slid for about 200 yards. The fall gave me a concussion, a severely broken hand, bruised ribs and some scrapes.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. | ||
Feb 12 2013
Be a Part of 501® History!
Who knew?
When Levi Strauss and Jacob Davis decided to use rivets to hold together the work pants they made for hard-working Western pioneers, they invented the first blue jean. Little did they know that the Levi’s® 501® jean would become an American icon, loved by generation after generation.
And it’s safe to say, no other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. They are the resilient and defining wardrobe staple of cultural leaders from presidents to musicians to movie stars.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped | ||
Feb 08 2013
The Interns Speak
Every year, we welcome a number of interns to our San Francisco headquarters. Here, these college students – between their junior and senior years – have a great opportunity to learn about apparel and retail from some of the best in the business – the employees of Levi Strauss & Co.
This isn’t a summer of grabbing coffee for an executive. It’s a roll-up-your-shirtsleeves, hands-on experience where you work, learn, and contribute. You’ll even make presentations on what you’ve done to brand and company leaders.
Posted By: Lisa Devoto, Intern Program Manager, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co. | ||
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