LS&Co. Unzipped
Sep 07 2012
A Day at the Park
Time was, you could count on the town you live in to make sure the parks in your neighborhood were in good shape.
But in many cities around the world, including our hometown of San Francisco, budgets aren’t what they once were. And it takes some unique partnerships to keep parks what they should be – safe for kids and families, clean, and fun.
We’re proud to be helping out. Working with The Trust for Public Land and some San Francisco companies, the Levi Strauss Foundation is helping fund a parks-improvement initiative for three local parks.
Posted By: Merle Lawrence, Senior Manager, U.S., Levi Strauss Foundation | ||
Tags: Levi Strauss & Co., Levi Strauss Foundation, Social Responsibility | ||
Sep 06 2012
The Future is Calling
I tend to look forward . . . I like to envision what my world might look like in the year 2020 . . . And then I work backwards! Back to what actions I could take today & tomorrow to move towards 2020. Simply put, I tend to go forth.
In a world that is sometimes confusing and seemingly harder to understand, why waste time trying to predict the future . . . Let's get busy creating it. That's how true pioneers tend to think . . . That's how Levi Strauss thought back in 1873.
Posted By: James Curleigh, President, Global Levi's® Brand | ||
Tags: Levi's® | ||
Aug 30 2012
Vintage Reinvented
As the saying goes, what’s old is new again. And it couldn’t be more true for the Levi’s® design team.
We’d been spotting vintage Levi’s® pieces showing up left and right in the market and noticed collegiate/varsity inspired jackets and destruction on the fashion runways.
Posted By: Zeren Argic, Retail Merchant, Levi's® Brand | ||
Tags: Levi's® | ||
Aug 28 2012
It's a Gas, Gas, Gas.
American women won the right to vote in 1920, after nearly seventy-five years of struggle. But in the 1920s, it was still considered a novelty for women to drive automobiles. So when sisters Grace and Ester Robinson were hired by Liberty magazine in 1928 to drive a car – by themselves - from New York to California, it was considered a very big deal.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
Aug 23 2012
Levi’s® at Bijenkorf
One look inside and you’ll realize you don’t need to speak Dutch to understand that Bijenkorf means top-notch shopping. What you may not know is that it is the biggest (and finest) Amsterdam department store. It’s not just shopping – it’s an artfully curated experience. Beyond fine fashion, there’s dining, an art gallery and even a hair salon!
Posted By: Art Zuyderwijk, Sales Director, Levi's® Benelux | ||
Aug 21 2012
Been There.
One of the facts we tout here at Levi Strauss & Co. is the fact that our products are sold in more than 110 countries around the world. We think that’s significant.
But it’s also worth noting that doing business outside the United States is nothing new for this company. In fact, we have been operating beyond the U.S. borders for at least 150 years.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., Levi's® | ||
Aug 17 2012
Inspired
It’s always interesting to me to see what inspires fashion designers. Is it a trip to the desert, a mountain trek, or maybe a walk through a forest?
For the Fall 2012 collection, the Levi’s® brand took to the coast. The collection, they say, was built on – and inspired by – the ocean, coastal communities and their associated handcrafted traditions.
The collection is available now, online and in stores. For a taste of its inspiration, check out this beautiful video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 14 2012
Our Bootcut Skinny is Different
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique.
Here’s how Jill Guenza, Levi’s brand Women’s Design, puts it:
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 10 2012
Olympic-Sized Memories
Here’s one thing you may not have thought about while watching the 2012 London Olympics: The range of participants’ clothing sizes.
I speak from experience when I tell you that it runs from XXXS to XXXXL.
Levi Strauss & Co. was the official outfitter of the 1984 Olympics in Los Angeles. And I was lucky enough to get to work there. That’s right – I was paid to work the Olympics! It was an amazing privilege.
Posted By: Ann Galindo, Levi Strauss & Co. Information Technology | ||
Aug 08 2012
A Ukrainian Pioneer
It is a great honor for me to receive this award and be honored as a pioneer.
Pioneering very much reflects the character of the organization for which I’ve worked for more than 11 years – the International HIV/AIDS Alliance in Ukraine, which has always had the courage to address the most challenging issues in public health in Ukraine:
Posted By: Tanya Deshko, Alliance Ukraine | ||
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