LS&Co. Unzipped
Aug 19 2010
Lost and Found Gold
When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to come up against the occasional economic downturn.
In 1857, the company’s profits literally went down with the ship.
Posted By: Lynn Downey, Historian, Levi Strauss & Co. | ||
Tags: Hertiage | ||
Aug 18 2010
Asia Rising
Imagine yourself being there almost 140 years ago when Levi Strauss invented the world’s first blue jeans. That’s a little how I feel today – excited about being present at the start of something amazing.
We’ve just launched a new brand here at Levi Strauss & Co. It’s called dENiZEN™. And I have the pleasure of helping lead it.
Posted By: Terence Tsang, Senior Vice President, dENiZEN™ | ||
Aug 18 2010
Chilly in London
Sometimes you can submerge yourself in London culture. Sometimes you need an escape. Tucked away, last night, inside the bare-bricked surroundings of Levi’s flagship store, pianist, singer and entertainer, Chilly Gonzalez provided just that– a place to get away.
Posted By: Dan Wade, Levi's® UK Employee and Music Fan | ||
Aug 16 2010
Well Hung
One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.
What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Events, Levi Strauss & Co., Levi's®, LS&Co, Planet, Social Responsibility, Sustainability | ||
Aug 16 2010
Fetterman v. Colbert
Few people can comfortably take on comedian-turned-faux-conservative-personality Stephen Colbert under the bright lights of his Comedy Central TV set. But one person who can is Braddock, Penn. Mayor John Fetterman. And he has proved it again.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 12 2010
What Took So Long?
If you tuned in to NPR’s All Things Considered on Thursday, you might’ve thought you were eavesdropping on a sidewalk conversation between two women – about blue jeans.
In this case, the two women happened to be NPR Anchor Michelle Norris and Pulitzer Prize-winning Washington Post fashion writer Robin Ghivan.
“Most women would rather eat their toenails than go shopping for jeans” is how Norris introduced the conversation.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 11 2010
Marketing vs. Sincerity
A few weeks back, the first of the Levi’s® Workshops opened its doors for a two-month run. Focused on the craft of print, it’s located in San Francisco’s Mission District.
The workshop has played host to thousands of visitors interested in printmaking. Some come for classes and others wander in and start playing around on classic letterpress machinery. And learning.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?
My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern | ||
Aug 05 2010
"Woohoo" for Wasabi...and Facebook!
Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?
How about Facebook?
Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)
For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist | ||
Aug 03 2010
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.
Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.
Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create | ||
Tags: Care Tag, Energy, Levi Strauss & Co., LS&Co, Planet, Social Responsibility, Sustainability | ||
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