LS&Co. Unzipped
Oct 08 2010
An Award-Winning Levi’s®...Condom?
A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than their counterparts in most parts of Asia, Europe and the Americas.
That’s a sobering fact.
And it’s one of the reasons Levi Strauss South Africa worked with us at Matchboxology to launch Red for Life, a highly influential – sometimes controversial – communications campaign to drive HIV awareness. And save lives.
Red for Life featured celebrities, musical artists and Levi’s®-branded condoms. As the pictures below illustrate, the campaign continues to make an impact, even five years after its launch.
Why?
Posted By: Cal Bruns, CEO and Chief Creative Incubationist, Matchboxology | ||
Oct 06 2010
'Thank You, and Keep it Up'
I am writing to you to convey my feelings towards your 514™ X Slim Straight jean. If finances allow it to be so I will never purchase another piece of denim.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Oct 05 2010
Innovation at Risk
Innovation may not be the first word that comes to mind when you think about Levi Strauss & Co., but it’s as much as part of us as cotton and zippers.
After all, it takes a lot of innovation for the company that invented blue jeans to remain a global apparel leader more than a century later – known for not only what we make, but also how we make it.
Posted By: Amy Leonard, Senior Vice President, Supply Chain, Levi Strauss & Co. | ||
Oct 01 2010
What's in Store? A Lot, Really.
The folks at the Levi’s® brand are, understandably, well known for the amazing product in their stores. Makes sense, right?
And as they expand in the retail world, they’re also becoming known for the stores themselves.
If you’ve had the chance to visit the brand’s flagship in London, you know what I’m talking about. It, too, is amazing. And now, an award winner. Make that awards!
Posted By: Jeff Kindleysides, Founder, Checkland Kindleysides | ||
Sep 29 2010
So Happy, I Could Dance!
It’s fun to partner with someone…fun. And funny. Like Ellen Degeneres.
If you saw her talk show yesterday, you probably noticed that Levi’s® Curve ID jeans received plenty of attention. She started the show off in typical fashion – dancing. And wearing her favorite pair of Levi’s® jeans.
And what did she have to say?
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing | ||
Sep 28 2010
We Get Letters -- And Trading Cards!
Kids are the coolest.
As today’s proof, we’ve got some totally cool, kid-created trading cards sent to us from Mrs. Adam’s second grade class at John Adams Elementary in Torrance, California.
On the front of each trading card: Our founder, Levi Strauss!
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Tags: Levi Strauss & Co., LS&Co | ||
Sep 23 2010
Beyond 'Paper or Plastic'
I confess: When I go to the grocery store, I sometimes forget my canvas bags. When the clerk asks the inevitable question, “Paper or plastic?” I’m stuck – asking myself, which one is better?
These days it seems like everyone’s trying to make greener, more environmentally conscious choices.
Posted By: Colleen Kohlsaat, Senior Manager, Environmental Sustainability, Levi Strauss & Co. | ||
Tags: Levi Strauss & Co., LS&Co, Planet, Product, Product Suppliers, Social Responsibility, Sustainability | ||
Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.
I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. | ||
Tags: dENiZEN®, dENiZEN™, Dockers®, Dockers®, Levi Strauss & Co., Levi's®, Levi's®, LS&Co, News | ||
Sep 21 2010
We Love You, Steven Alan!
Steven Alan’s approach to khaki design? “Eliminating the doofy-ness.”
At least, that’s what he told the New York Times.
I think he did it.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
Sep 17 2010
You Saw It Here First
The new Levi’s® Vintage Clothing store opens its doors in Tokyo this weekend. In case you’re not in the neighborhood – or hemisphere – we’ve got what you want: pictures.
If you are in Tokyo, here’s where to go: B-1F. Luce Minami-Aoyama 5-5-4, Minami Aoyama, Minato-ku.
Posted By: Cory Warren, Editor, LS&Co. Unzipped | ||
2013We welcome your comments.
When submitting a blog comment, please consider the following guidelines:
- Focus on the topic
- Be constructive and considerate
- All submissions are subject to the terms set forth in our Terms of Use
This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:
- Obscenities, discriminatory language, or other language not suitable for a public forum
- Advertisements, “spam” content, or references to other products, offers, or websites
- Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
- Critical or spiteful comments on other posts on the page or their authors
In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.
